Masthead
April 2006 Edition
Issue 4
Cleaning Lady

You've gotten through the first quarter of 2006. You've probably broken all your New Years Resolutions by now and are exhausted from tax season.
What better time to pull out that mop, Spic & Span and scouring pad (figuratively speaking) and clean up all that crap that's accumulated in your head, your office and your life?

Nancy & theONswitch team

What's Hatching?
Transformers: Trends & Facts That Create Our Future
Chick and Egg

Become a nun? Bake cupcakes? Flee to Budapest?
The choices are unlimited. Check out this great issue of New York Magazine that offers up a myriad of suggestions for changing your life.

Color me melon! Every season, Pantone issues a full report on what colors are hot. Very helpful for a spring fashion makeover - - or coordinating your desk accessories to match your shoes.

The three top franchises of 2006 are Subway, Quiznos Sub and Curves according to Entrepreneur Magazine. Hmmm...America seems to have an obsession with bread and buns.

Need the Ultimate Marketing Makeover?
More Amps: Extra Marketing Services
Buzz

Use tax season and the end of first quarter as an opportunity to take stock of why your current marketing may not be delivering enough clients and profits.

theONswitch can help you figure out whether you're spending your marketing dollars the right way. Because we're "media neutral" and don't mark-up third party fees, our recommendations are unbiased.

We have experience in advertising, online, PR, print, direct sales, promotions, guerilla marketing, events, and more.

theONswitch also excels at brand "makeovers" -- logos, websites, collateral, press kits, et al.
Isn't spring the perfect time to update your image? (We don't do hair, make-up, clothes, and speaking style, but can refer you to people who do!)

A Spring in Our Step
Building Buzz: New Clients/New Work
Orchid

What do Hillary Clinton, Vanessa Williams and theONswitch have in common? They've all worked with Nisa Lee, the amazing hot caterer (and new client of theONswitch) who's wowing the party circuit with her Asian Fusion cuisine and incredible, creative event decor and "experiences." She specializes in all types of social occasions from corporate events...to weddings, bar mitzvahs, showers and house parties.

If you're doing spring cleaning at home, don't forget to pull out those gowns, accessories and unopened cosmetics for Operation Fairy Dust. PFX, a fitness facility in Pleasantville, is an official drop-off point for ther 2006 Prom collection. Sponsorships are still available for "Get Fit for Prom" too. You'll be in good company! Our newest national sponsors are Elle Girl and Canyon Ranch for Teens.
e-mail larysadidio@yahoo.com for details.

Last Chance: Spring Fever!
Plug in to Upcoming Events

Business Development Institute, theONswitch and Serena Bass Catering are co-hosting a Spring Fling business networking event on April 27th at Ramscale, an incredible penthouse loft at 55 Bethune Street in NYC. Register today! Use promo code onswitch for a $20 discount!

Random Sparks
Outlet for Recommendations & Ideas
Basket

A Tisket, a Tasket...
Administrative Professionals Week is April 23-29. According to Beverly Paulvin of
Select-a-Gram, the hot gifts this year will be spa baskets and custom tee shirts with anti-boss slogans.
Need some fresh cynicism in your place of business? Check out the "demotivational" posters at Despair.com.

Looking to liven up your 2006 Passover seder? How about a "bag of plagues" to entertain the kids? There's a product for every purpose!

Skeletons in your closet? Cookie the Closet Lady, spokeswoman emeritus of the Closet Factory (and mother of Marijane Funess of theONswitch) offers these practical pointers for spring closet- cleaning:

  1. No wire hangers! Joan Crawford was right. They're murder on your clothes.
  2. No polyurethane plastic dry cleaner bags. “Clothes need to breathe,” says Cookie.
  3. If you haven’t worn it in a year, give it to charity.

Items appearing in "Random Sparks" are useful tips and tools, not paid advertisements. Contact us with suggestions for future issues -- business ideas, books and movies, useful strategies or resources, and fun things you find online.

Mayday, mayday, mayday! Where do you go for help? The May issue will focus on sources of help...for lots of different (major and minor) life and business emergencies.

Signature
Nancy A. Shenker
theONswitch
phone: 914.773.4225