What is Reality Anyway?
Transformers: Trends & Facts That Create Our Future
According to
Nielsen Media Research, "reality" shows currently
account for about 56% of all American TV shows
and for about 69% of all worldwide TV shows.
The Gallup Poll reports that nurses
are the most honest professionals by a wide margin,
with car salesmen and telemarketers appearing at
the bottom of the list. Big surprise there!
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Truth be Told!
More Amps: Extra Marketing Services
Once you've established what your "business truths"
are, make sure the media knows them. PR is a
great way to build business.
Can't yet afford a monthly retainer for PR services?
No problem. theONswitch is now offering a "do it
yourself" PR package for businesses on a budget.
You get:
- A professionally-produced press kit (e-mailable
and/or print)
- 10 tips for media pitching
- Monthly media leads from ProfNet
- Up to 2 hours of media training
All for one affordable price!
Welcome! The energy at theONswitch is
higher than ever these days, thanks to the addition
to Jennifer Cucurullo. A graduate Communications
student and part-time radio broadcaster, Jennifer is
responsible for a wide range of projects -- including
media research, marketing programs, client service,
and more!
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Too Much Truth?
Obscure Fact of the Month
About 70,000 new blogs are created every day.
About 19% of bloggers are creating online journals.
(Do we really want to know what you ate for
breakfast?)
(By the way, theONswitch blog goes live in
March, and although it will be filled with "truths," I
will not bore you with personal details -- unless, of
course, you want them!)
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Summer-ized
Building Buzz: New Clients/New Work
The clients featured this month are all in
summer-related businesses, whose peak marketing
season is January to April.
Lakota
is an overnight camp that's renting its facility
out for business and family events this spring and
fall. We developed their marketing strategy and
created sales materials. S'mores anyone?
Everything
Summer helps parents pick the right
summer activities for kids/teens. We put up
a new website, secured group
speaking gigs (for working parents) at major
companies and landed a feature article in
Newsday and an NBC-TV appearance!
Career
Explorations prepares high school students
for "real life" with exciting summer internships. Their
marketing campaign was developed to appeal to the
kids, their parents, and intern mentors.
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Random Sparks
Outlet for Recommendations & Ideas
Do you REALLY want to know the truth from your
friends but afraid to ask? Do an online survey. Yes,
it's really true -- and a bit frightening. Check out this
site.
But if you want to know the truth
about your business -- not your personality --
ask us about creative online research options!
Truth or Dare?
About.com features weekly
updates on whether Internet "urban legends" are
really true. (Yes, there really IS a one-eyed kitten!)
Items appearing in "Random Sparks" are useful tips
and tools, not paid advertisements.
Contact us with suggestions for future issues --
business ideas, books and movies, useful strategies
or resources, and fun things you
find online.
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