Transformers
Trends & Facts That Create Our Future
With lemon or milk? Tea is one of the
fastest-growing business categories, according to
Entrepreneur's Hot List, expected to grow to
$10B by 2010. Check out other predictions.
Boomer Explosion... The 55-to-64 age
group
will rise from 29 million Americans in 2004 to 40 million
in 2014. (But health issues may impact their
longevity.) Think about how to adapt
your strategy to capture this market.
Click, click, ka-ching, ka-ching!
On-line shopping was up a
whopping 22% in 2005,
with total Internet spending reaching $143 billion.
Travel represented the largest spend category.
If you sell online, make sure your website is
consumer-friendly and updated!
Need web tips?
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More Amps
In response to client requests, theONswitch
introduces new business-building services. Please
contact us for details/pricing.
Reach the media with a range of PR
packages and tools. Whether you're a "do-if-
yourselfer" or want professional help, we offer ways
to get your business in the news. Marijane
Funess, a freelancer with 20+ years' professional
PR
experience, recently joined theONswitch team to help
clients enjoy their 15 (or even 30) minutes of fame.
We've also subscribed to ProfNet and Bacon's,
resources that can help you target just the right
media. Remember, great PR is only great if it
ultimately brings you more business!
Events -- from intimate seminars to huge
conferences and trade shows -- are gaining
popularity as powerful ways to attract and
retain clients. Through an alliance with BDI, an
established networking and event management firm,
theONswitch is developing a variety of events for
clients and assisting businesses with "experience
marketing."
BDI has produced many high-profile business and
consumer events, including the first Concierge
Medicine Conference, client events for Microsoft, law
firms and consulting practices, and "What To Do
When 'Mother' is On Your Resume," a workshop
targeted at women returning to careers.
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Obscure Fact of the Month
Al Capone's business card said that he was a "used
furniture dealer."
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Building Buzz
From an electric "Porsche" that can be charged-up in
your garage, to luxury spa getaways, to sliders and
fresh-squeezed lemonade...we continue to market an
eclectic mix of products and services for visionary
clients. We recently developed: - A holiday
marketing/PR campaign for electric vehicles ("Go
Green...Save Green...Make the
Neighbors Green")
- A brand identity for a new Westchester
restaurant (see above)
- Marketing for Nutrira, spa
retreats for stressed-out nurses. Know an RN who
needs R&R? Spread the word.
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Random Sparks
Outlet for Recommendations & Ideas
Oh, BEHAVE!
Mean Girls Grown Up: Adult
Women Who Are Still Queen Bees, Middle Bees, and
Afraid-to-Bees
by Cheryl Dellasega, Ph.D. helps women understand
how and why they can be their own worst enemies.
Great reading for women (and the men who want to
understand them).
Alert! Alert! Alert! Want to stay current on
a particular industry or topic? Need to know when
you or your business appear in the media? Sign-up
for a Google
Alert and you'll get regular e-mails containing
just the keywords you select.
Items appearing in "Random Sparks" are useful tips
and tools, not paid advertisements. Please be sure
to
contact us with suggestions for inclusion in
future issues -- business ideas, books and movies,
useful strategies or resources, and fun things you
find online.
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