Throw a Rope!
Transformers: Trends & Facts That Create Our Future
11,770,000,000
That's the number of hits that came up when I
Googled the word "help." The first page
consists of sites related to technology, math and
mental health. Does that mean that our
computers and calculators are driving us all crazy?
Happily, the stigma associated with seeking
professional help for problems seems to be fading.
According to the American Psychological Association,
25% of Americans say they would be less concerned
about someone finding out they had been seeing a
mental health professional than they would have
been five years ago.
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Help! I Hate Microphones!
More Amps: Extra Marketing Services
Don't panic. We not only book media interviews for
our clients, we help them prepare -- with talk points,
tips for staying calm during TV and radio
appearances, and ways to leverage PR to build their
businesses.
Contact
us
to find out more about our media training
services.
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Obscure Fact of the Month
Mayday is
also a Taiwanese band and one of Taiwan's only
million-selling rock artists. The band consists of
Monster, Stone, Masa, Ming, and Ashin (vocals).
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Blog...blog...blog...
Still waiting for those 15 minutes of fame?
Just click here.
theONswitch was featured this month in the Idea
Cafe. I'm working on my own 15 minutes...7
seconds at a time...
And look here for a nostalgic
perspective on a different kind of pole dancing.
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We Help Make Money
Building Buzz: New Clients/New Work
Curtain up!
www.broadwayworld.com, the ultimate
Broadway website (which gets up to 1 million visits a
month from around the world) just hired theONswitch
to help build their community of theater lovers. CEO
Robert Diamond is celebrating the third anniversary of
the site in May, with some of the Tarzan cast. We'll
be joining them in swinging from the trees!
Knish Me, You Fool
Tayste
opened its doors in late April, and celebrated on May
2 with a "taysting," ribbon cutting and open house.
Local dignitaries, the media and local businesses
dined on awesome mini sandwiches, Tayste signature
franks and burgers and fresh-cut fries, and 50+
mustards, ketchups and sauces. The revelers
toasted with homemade lemonade and champagne.
Sales are up 30% since the new brand launch and
marketing campaign.
What, no Forbes?
theONswitch's MJ
Funess was successful in getting interviews for
Everything
Summer with Business Week and the
Wall Street Journal -- on the same day!
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Aid in Filling Your Calendar
Plug in to Upcoming May Events
Help a colleague or yourself feel mighty
important. Submit a nomination for the NY
Enterprise Report Small Business Awards by
May 15. And, even if neither of you wins, you can
still go to the September awards event at the
Copacabana -- network and enjoy the whole Ricky
Ricardo/Barry Manilow nostalgia vibe.
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Random Sparks
Outlet for Recommendations & Ideas
Most small businesses go under within their first two
years and only 1 in 10 makes it ten years. Reading
this
book won't guarantee your business is the "one,"
but it can't hurt.
Be disaster-ready! Everything from an avian bird flu
kit to edible wild plant playing cards. We got
paranoid just looking through this online
catalog!
Items appearing in "Random Sparks" are useful tips
and tools, not paid advertisements.
Contact us with suggestions for future issues --
business ideas, books and movies, useful strategies
or resources, and fun things you find online.
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