Masthead
Trick Or Treat? (Or Both?)
October 2006 Edition
Issue 9
Ghost

When you're not busy scaring up new business this month, you should be harvesting the fruits of all your hard labor during the first nine months of 2006. Remember, a little fear -- in business and in life -- can be a good thing. (And always make sure you don't have too many skeletons in your closet.)

Nancy & theONswitch team

What's Lurking Around the Corner?
Transformers: Trends & Facts
Goblin

Yes, it's green, but not The Goblin. It's a green trend.
According to a recent Harris Poll, over 74% of American adults believe in the global warming theory.
Opportunities abound for companies launching
green products. View the latest in green at www.treehugger .com.

And you can even go out green -- or blue or red or pink or yellow...

Boomers are starting to change the funeral industry with eco-friendly burials and personalized designer coffins.

Have any trends you'd like to share with theONswitch? Please feel free to e-mail them to us or comment at t heONblog.

It's Alive!!!!
Building Buzz:
New Clients and New Work
Dr. Frankenstein

No monsters up here in Thornwood! We are proud of this month's creations and connections, including:

  • Feature billing in Forbes.com for Seth Flowerman of Career Explorations
  • Sage Seasonal Yoga of Armonk, the only Anusara facility in Westchester and our newest client
  • A new marketing/PR relationship with Dentrust Dental, a PA-based company, bringing healthy smiles to ALL Americans (No fangs allowed!)
  • Branding and website creation (with Pilla Marketing Communications) for 66 Main, a new building on the rise near the Yonkers waterfront.

The Gang's All Here
Plug into Upcoming Events
Monster Friends

Women's Leadership Exchange Conference
November 6: Sheraton
Great speakers, workshops, networking, and inspiration. Normally $349 for the day, but use code "theonswitch" and you'll get a $25 discount (more if you use an American Express card).

New Communications Media
November 15: Abigail Kirsch at Tappan Hill Women in Communications hosts an expert panel (moderated by new media guru Renee Edelman) who reveal what's new, what's hot, what's necessary, and what's not in the ever-changing world of blogging, web video, social networks, podcasts, and more. For newbies and techies alike!

New York XPO for Small Business
November 29: Javits Center
A keynote by Mayor Michael Bloomberg, a conference session by me, and theONswitch's first-ever trade show exhibit! Please drop by the booth! (And watch for my newest publication -- "Your Handy Dandy Guide to Trade Shows," available in November.)

Random Sparks
Outlet for Recommendations & Ideas
Deskolater

Have a penchant for office pranks? For a mere $2,495 you can buy a Deskolater -- a fearsome ghoul pops out of a seemingly normal desktop. Make sure you have CPR equipment handy! (Who buys this stuff anyway?)

Tired of pumpkin pulp? Carve an artificial pumpkin this year. Proof positive that we have become a truly lazy society, with no respect for seasonal traditions!

Get ready for harvest season. November will focus on seeds of ideas and relationships that grew to giant fields of profitable crops (figuratively, of course).

Signature
Nancy A. Shenker
theONswitch
phone: 914.773.4225