Or, should we ask, "What's sweet?" (That's the word of the era, according to Fast Company (although "cool" is always in style). These adjectives are now deemed uncool.

Speaking of sweet, the number of candy companies shrunk from 6,000 one hundred years ago to 150 today, although more than 100,000 different kinds of candy bars were introduced since 1912. Here's more candy history. (Our favorite treat at theONswitch is pictured above.)

We won't grow up...

As boomers become the "new seniors," looking young is more popular than ever. Americans spent $12.4 billion on cosmetic plastic surgery last year, a staggering 444% increase since 1997!
And, when boomers are not busy lifting their faces, they are struggling with how to work with millenials, who represent 25% of the population (versus 26% boomers). Here's some practical advice.

Zip me up and plug me in...

If you're not as smart as you'd like to be, let your wardrobe take over. Look for "smart clothing" -- garments and bags with built-in pockets for gadgets or sneakers that keep you hopping.

Not enough vacation this summer?

Or are you simply daydreaming about your next one? Travel trends we've spotted...

1. Family-oriented spa and exercise vacations
2. Croatia as a hot destination
3. Eco-tourism and green resorts

If you can't get away...

...at least get to sleep (especially on "school nights"). According to Cornell Professor Dr. James B. Maas, author of Power Sleep, most of us are over-tired, which results in poor performance and bad health. Impossible to get a full eight hours? Dr. Maas will teach you how to power-nap too!

Have any trends you'd like to share with theONswitch? Please e-mail them.

Contact us to order a copy of "10 Volts: theONswitch Guide to Achieving Guru-dom." These 10 quick- read tips (plus a bonus 11th!) will help you become the next "people brand." (Dr. Phil, step aside!)

The first lunchbox kit featured Hopalong Cassidy.

Visit theONblog often. (And feel free to comment and add relevant links!)

• The New York Times featured Nisa Lee and her international recipes for "Pigs in a Blanket"
• theONswitch was quoted in an AP article and a Business Week interview on small business. I also taught a Branding class for Trump University
• It was TV time for Everything Summer, with appearances on the Today Show and Plum TV. (Pink Magazine ran an article too!)
• Local media abounded, with Tayste on Channel 12 and the Journal-News and Memphis Mae's in Westchester Magazine (upcoming).

Beyond the #2 Pencil
Children's Progress, a new client, develops interactive assessments for pre-K through 3rd grade. These "intelligent" tests help teachers get an early read on kids' abilities and produce user- friendly reports, making educators' jobs easier. We developed new branding and communications -- just in time for back-to-school.

School Bullies Beware!
"The Bully Coach" is heading your way. We're working with Joel Haber, PhD, marketingbullying-prevention programs to schools, parents and other groups. Programs on cyber-bulling and rudeness are new for this school season.

New York Enterprise Report Small Business Awards Gala
September 20: Copacabana
Join me for great networking and celebration.

NYU School of Continuing Education
October 14: Midtown Campus
I will once again be teaming up with David Rudofsky to teach "Meaningful Marketing," to entrepreneurs and business owners.

Principal for a Day
October 19: NY City Public Schools
This will be the fourth year I've participated in this terrific program, which inspires kids and helps NY City's public education system.

New York XPO for Small Business
November 29: Javits Center
A keynote by Mayor Michael Bloomberg, a conference session by me on "Marketing on a Budget," and theONswitch's first-ever trade show exhibit! Please drop by the booth! (And watch for my newest publication -- "Your Handy Dandy Guide to Trade Shows," available in November.)

Missed an Ivy League education or simply want to rapidly re-charge your brain cells? Attend One Day University.

What better way to boost your fall vocabulary? Check out a Scrabble site, where you can even play in Dutch. Or, stock up on Scrabble gear.

Recapture your youth, grab friends, and go see Oliver Burkat, theONswitch marketing associate, and his band, Limehead at Snitch in NYC on September 16.

Boo! Watch for our October issue -- filled with business tales that will terrify you -- as well as some seasonal marketing treats.