Masthead

No Blackouts...Just Higher Wattage

Special Bonus Edition

Issue 7

 

SweatingThe mercury (and digital thermometer) hit 90, fans are humming, and sweaty Uncle Larry is passed out on the lawn chair.
While everyone's looking for a way to cool down this summer, theONswitch turns the heat up.

5 New Summer Associates Add Spark

theONswitch is thrilled to welcome our new summer associate team, a collection of the best, brightest and hottest creative minds we can imagine compressing together. No running out of energy any time soon!

We're on full power (and cooler than ever), so feel free to send us your projects that lie dormant (like Uncle Larry).

What's it like having all these young people working here? Read our blog...

 

(Not the steakhouse, the real thing)

Australia

We all like to fantasize about getting off the beaten track and feeling that wind in our hair, which is probably why Kate makes a perfect addition to our team, having spent part of a college semester in the Australian wilderness.
Kate graduated Cum Laude and received her BA in Psychology Cum Laude from Syracuse University in May. Her previous work experience includes a wide range of community service assignments and jobs in the food business.

 

Making Marketing $$ Make Sense

Let's face it. We all need to figure out how much bang we're getting for our buck. This summer, Kristin helps us interpret those little pesky dollar signs.
It's no secret...dollars talk (and Kristin can actually hear them, even when they whisper!) After spending two years in sales and consumer promotions finance for Unilever, Kristin is looking to merge her left brain analytical ability with her right brain passion -- writing! She also worked in NYC in promotions and film.
Now who said number crunchers are boring?

 

"Where words fail, music speaks." - Hans Christian Andersen

In a world increasingly filled with thunder and clutter, some people struggle to be heard. Not Oliver.
A native of Scarsdale, Oliver has traveled to more than 21 countries and 23 states. Wherever he goes he takes his first love with him -- music.
Oliver is finishing his undergraduate degree in Liberal Studies/Arts at SUNY Purchase and has worked as an entertainment company marketing assistant and a music instructor.
Now he'll be helping theONswitch clients stay one beat ahead!

 

Crossing the Generational Divide

Baby with ipodYouTube or blogging? Podcasts or pop-ups? Much of us don't know what kids today are looking at, much less what they're thinking. Enter Alana.
A former intern at RIOT Media, Inc., Alana comes to us with a background in marketing to "tween" boys. She is completing her BA in Communications at the University of Maryland and attended the AIFS study abroad program in Rome for a semester.

 

"Being entirely honest with onself is a good exercise." - Sigmund Freud

Electrodes on HeadWho truly understands the human mind, what motivates consumers and why we spend money? No one, really. But Marina may be able to help get closer to the answer for theONswitch clients!
A graduate of Indiana University, Marina comes to us with a degree in psychology. As an intern at the Children's Museum of Indianoplis and the Guidance Center of New Rochelle, Marina has focused on child development.

 

And what would 30 Second Current be without obscure factoids? Click here for the history of air conditioning -- just reading it will cool you off.
Keep an eye out for our official Summer Edition (published in August), focused on MORE hot stuff -- trends for the last months of 2006 and beyond...

Signature
Nancy A. Shenker

theONswitch

phone: 914.773.4225