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'Til Death (or Dissolution) Do We Part  

June 2007 Edition

Issue 17

:: Meant to Be Together

:: Happy Engagements

:: Strength in Numbers

:: Building New Relationships

:: Obscure Fact of the Month

:: Blog...blog...blog...

:: Random Sparks

Batman and Batgirl

June is, of course, wedding month. It's also a great time for you to evaluate ALL the relationships in your life -- business and personal. Couplings can be extremely powerful (or totally toxic) in your effectiveness, profitability and growth. Before you say, "I do," be sure to think about "Why should I?";

Nancy & theONswitch team

 

Meant to Be Together

Transformers: Trends & Facts

Old CouplePower Couples of Food
Ben & Jerry met in a 7th grade gym class in 1963 and turned their friendship into an ice cream empire. Ari Weinzweig and Paul Saginaw started their deli with a $20K loan and transformed Zingerman's into a $27 million operation. But not all friendly collaborations have happy outcomes. Here are some things to consider.

If You Don't Have It, Acquire It!
Consider these examples of acquisitions that enabled companies to expand into new categories.

Mom...Can I have $50K to buy stuff?"
Borrowing from family (like marrying for money) is not without its risks.

Those paperclips are MINE!
Breaking-up is hard to do...especially when it comes to business. Thinking about going solo again? Here's some sage advice.

Have any insights or trends you'd like to share with theONswitch? Please feel free to e-mail them to us or comment at theONblog.

 

 

Strength in Numbers

More Amps: Extra Marketing Services

Industry on ParadeThis summer, we are adding two interns and a new marketing associate to theONswitch team. All "digital natives," they will assist with our Social Media programs, as well as traditional marketing and PR programs for our clients. Have a special project that you need help with this summer? theONswitch associates are standing by!

And speaking of careers, Nancy A. Shenker is featured throughout the newly-published Hundreds of Heads book, "How to Survive Your First Job or Any Job." (It makes a great graduation gift!)

 

 

Obscure Fact of the Month

Barbie DollTalk about makeovers gone wild! Cindy Jackson holds the Guinness World Record for the most plastic surgery, spending almost $100,00 on 47 cosmetic operations. And I barely have time to brush my hair!

 

 

Blog...blog...blog...

TypewritertheONswitch blogs were featured in the Journal News this month!

Toxic people. We all know them. But how do you tactfully embark on a "waste removal" effort? That's the latest topic of theONblog.

 

Happy Engagements

Building Buzz:
New Clients and New Work

Just marriedKeepsakes
We continue to secure fabulous media coverage for clients of theONswitch. One of our clients has been in the news every week since June began, including NPR, Real Simple, WNBC TV News, and Fox.com...loads of local press too!

First Date
We're getting in shape for our brand-new client, THE GYM of Armonk, the country club of fitness facilities.

Secure in Our Relationships
We are engaged to develop a logo, website (including Search Engine Optimation), and brochure for S&J Security.

Committed to Learning
theONswitch is developing a new brand identity, marketing plan,and trade show presence for the Early Literacy Station, a computer-based system for libraries, schools, and day care centers.

Naming the Baby
In June we also helped a new wedding and event planning company come up with a name -- offering the client more than 300 choices...a long and rewarding labor!

Fall in Love With Your Body
Remember to submit your entry for the Head to Toe Makeover program, created by theONswitch for the Westchester Wag and clients Ken Magid and John Viscovich.

 

 

Building New Relationships

Plug into Upcoming Events

 

peter breugeltheONswitch is, sponsoring the 3rd Annual Westchester County Association Open House, attending The Best of Westchester 2007 Party, and Cruising 'n' Schmoozing with the Business Council of Westchester.

Podcamp NYC is in its early planning stages, and Nancy A. Shenker is a member of the organizing team. Interested in sponsoring or attending? Let us know.

Hold this date...
September 25 is the New York Enterprise Report's Small Business Awards dinner.

 

 

Random Sparks

Outlet for Recommendations & Ideas

Pez Bride and GroomA wedding proposal on a JumboTron is just so yesterday. This company comes up with TRULY unusual ideas for special occasions.

Just ended a relationship with a business partner, associate, client, or other person in your life? Listen to one of these awesomely bad break-up songs and you'll either start to smile or sob uncontrollably.

(And yes, that really is a Pez bride and groom pictured above!)

 

Like last Summer's 30-Second Current, the next edition will be written by the intern and associate team of theONswitch. Expect some fresh new stuff!

Signature
Nancy A. Shenker

theONswitch

email: nancys@theonswitch.com

phone: 914.773.4225

web: http://www.theonswitch.com