Masthead

 

The Evolution/Revolution of Consumers

May 2007 Edition

Issue 16

:: Social (& Anti-Social) Stats

:: And the People Rejoice!

:: Missing Persons

:: Lonely No More

:: Obscure Fact of the Month

:: Blog...blog...blog...

:: Random SparksMay Day

Although May has long been a time for celebrating pagan rituals, May Day in the U.S. has its origins in the labor movement's fight for an 8-hour day. Ironically, we now have a 24-hour day and unlimited access to the rest of the world via the Internet, so the power (as it relates to branding and the media) truly belongs to the people. Here's what's new happening these days within the human race...

Nancy & theONswitch team

 

Social(& Anti-Social) Stats

Transformers: Trends & Facts

Baby with LaptopThe Melting Pot contains a New Blend
New population estimates from the U.S. Census Bureau indicate that in 2006, the U.S. minority population topped 100 million for the first time in U.S. history. These trends (including shifts in generational make-up) will have a significant impact on consumer tastes, needs, and spending patterns.

Are You an Online Omnivore or Indifferent?
This new study categories the U.S. population.

The New Polling Place
The number of Americans who are getting their political campaign information online has more than doubled since the last Presidential Election.

Teach Your Children Well
The apple doesn't fall far from the antisocial tree, according to this study.

Have any insights or trends you'd like to share with theONswitch? Please feel free to e-mail them to us or comment at theONblog.

 

 

Missing persons

More Amps: Extra Marketing Services

You may be credible, sociable, and loveable. But are you Googleable? If you are still persona non grata on the web, please contact us. Social media, blogging, podcasting, and website enhancements continue to be in high demand as we help our clients "get discovered" cost- effectively.

 

 

Obscure Fact of the Month

Bananas Anyone?

GorillasThe largest human chain (5 million people) was formed in 2004 in Bangladesh. But the largest gathering of humans dressed as gorillas took place in London in 2005. Who says we evolved as a species?

 

 

 

Blog...blog...blog...

TypewriterThe people of Yonkers are featured in theONblog this month.
And HippytoWiki covers three decades of how life has changed (and how it's stayed the same).

 

And the People Rejoice!

Building Buzz:
New Clients and New Work

 

MaypoleBWOprah Power
Yes. It's true. The people listen to Oprah. Within three months of marketing ECOBAGS, we secured a feature mention on the show -- the "holy grail" of publicists. Sales soared 85%.

Little People...Big News
Summer 2007 marks the launch of theONswitch 8- week Camp PR Co-op. We'll be helping several summer programs build buzz and will be singin' round the campfire at season's end.

People Can Make a Difference
The Pajama Program luncheon was a huge success, but kids (especially older ones) are still in need...even in the warm weather. Every donation is greatly appreciated.
And in keeping with our "going green" initiatives, theONswitch produced The Beczak Environmental Education Center's annual breakfast this month.

A Whole New You
No, we're not talking about the witness protection program. It's the Head to Toe Makeover

Three new clients signed-on with us this month! Watch for details in the June issue..

 

 

Lonely No More

Plug into Upcoming Events

WoodstockSpring fever is no excuse for slacking-off on networking. This spring and summer we'll be "up with people" at the "Marketing Madness" panel at Music Talks Sessions, teaching at NYU, sponsoring the 3rd Annual Westchester County Association Open House, checking out The Best of Westchester 2007 Party,and Cruising 'n' Schmoozing with the Business Council of Westchester.

Podcamp NYC is in its early planning stages, and Nancy A. Shenker is a member of the organizing team. Interested in sponsoring or attending? Let us know.

Hold this date...
September 25 is the New York Enterprise Report's Small Business Awards dinner. (You can still submit nominations!) .

 

 

Random Sparks

Outlet for Recommendations & Ideas

BobbleheadPeople come in all sizes. Now you can shrink your loved ones and carry them close to your heart (literally). Great as voo-doo dolls too. Check out Tiny Pocket People.
Custom bobbleheads are another clever way to show your love (or simply freak someone out).

If you think personalization is cool, but are a more traditional type, you can create your own custom item at CafePress.

 

June is wedding time. In the next issue, we'll be tackling partnerships (the business kind) that have resulted in big things.

Signature
Nancy A. Shenker

theONswitch

email: nancys@theonswitch.com

phone: 914.773.4225

web: http://www.theonswitch.com