Masthead
Gratitude...Not Platitude
November 2007
Issue 21

The end of the year is brimming with business pressures, holiday stresses, and blustery winds. But take a deep breath (preferably indoors) and remember to offer thanks to all those who helped you in 2007.

theONswitch extends sincere gratitude to the terrific clients, colleagues, and family we've been fortunate enough to connect with this year. Now, let's all go home -- or to Grandma's -- eat pie, and enjoy this thankful season! (Leave your PDA at home.)

Nancy & theONswitch team

Missed Manners?
Transformers: Trends & Facts
Woman Thumbing Nose

Companies that thank employees are more profitable than those who take people for granted, according to a poll of 200K managers and staff, referenced in this Fortune article.

Good manners can be taught to kids as early as 15 months old, says this parenting expert.

After four years of declining sales, the greeting card industry made a comeback in 2006, but the percent of people who write thank you notes after job interviews is estimated at less than 40%.

Have any insights or trends you'd like to share with theONswitch? Please feel free to e-mail them to us or comment at theONblog.

Tooting Our Horn of Plenty
Building Buzz:
New Clients and New Work
Horn of Plenty

This month, theONswitch helped its clients develop unique holiday promotions.

Relieve the stress of a family visit the day after your feast. Visit Oasis Day Spa on Black Friday for an amazing discount and special seasonal treatments/products -- or just lounge on your couch and shop online!

Burn off stuffing calories during the week of December 10-15, when THE GYM of Armonk offers FREE membership and a gift with purchase. They will also be unveiling "The Gingerbread Gym," an incredible , edible, and healthier alternative to the calorie-laden centerpiece (to be auctioned off to benefit The Food Bank for Westchester.)

When you're holiday shopping, choose gifts that give back, like this special necklace from Heart of Gold Girls.

And whatever you're seeking in Westchester, try looking to Zoomnia. You'll be grateful for the expertise you'll find there.

We're thankful this month for the great media attention paid to our clients -- Denise Austin and THE GYM were in The New York Times, Oasis and Eco-Bags were featured on Forbes.com. And NBC-TV covered the City of Yonkers and the New York Water Taxi. Many clients enjoyed "ink" in local press too!

Memorable Gatherings
Plug into Upcoming Events
Rockwell Thanksgiving

Family isn't the only thing converging this season. Learn how various media are coming together. BDI's Convergence 2007 is Monday, December 3. Register with code SWITCH and you'll get theONswitch $50 discount.

Resolve to start 2008 with fabulous hair. Get your coif to Westchester Magazine's Hair Affair on January 14, 2008. It's like Fashion Week in Westchester (well, sort of).

Random Sparks
Outlet for Recommendations & Ideas
Float

When a simple thank you just won't do, impress people with gratitude in Urdu or Maltese -- just two of the many tongues found here.

Suffering from writer's block? Or just lazy? This software generates pre-fab thank yous. (As if the recipient won't be able to tell.)

And what Thanksgiving would be complete without the traditions of parades and football? The Macy's parade (started in 1926) now has its own website, sharing the secrets of its balloons. Is nothing sacred?

Ho, ho, ho...the holidays are upon us. We're not sure what surprises await in 30-Second Current next month, but be nice and not naughty until then...

Signature
Nancy A. Shenker
theONswitch
phone: 914.773.4225