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Gratitude...Not Platitude
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The end of the year is brimming with business
pressures, holiday stresses, and blustery winds. But
take a deep breath (preferably indoors) and
remember to offer thanks to all those
who helped you in 2007.
theONswitch extends sincere gratitude to the terrific
clients, colleagues, and family we've been fortunate
enough to connect with this year. Now, let's all go
home -- or to Grandma's -- eat pie, and enjoy
this thankful season! (Leave your PDA at home.)
Nancy & theONswitch team
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Missed Manners?
Transformers: Trends & Facts
Companies that thank employees are more
profitable than those who take people for granted,
according to a poll of 200K managers and staff,
referenced in this Fortune
article.
Good manners can be taught to kids as early as 15
months old, says this parenting
expert.
After four years of declining sales, the greeting card
industry made a
comeback in 2006, but the percent of
people who write thank you notes after job interviews
is estimated at less than 40%.
Have any insights or trends you'd like to share with
theONswitch? Please feel free to e-mail
them to us or comment at
theONblog.
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Thanks for Your Brilliance
More Amps: Extra Marketing Services
theONswitch helps companies write white papers, e-
newsletters, bylined articles, and other publications
that showcase trends and knowledge. They are a
great way to engage customers and prospects and
garner PR buzz.
Speaking of which...the 10 Volts
series (theONswitch's own mini marketing guides) is
now available online.
Order yours
today. (Thank you!)
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Blog...blog...blog...
Gracias, merci, grazie...
However you say it, gratitude is a business best
practice. We're offering a special -- and charitable --
thank you gift for comments on theONblog for the rest
of the year.
Check it out.
And visit
here for a former hippy girl's views on thank yous.
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Tooting Our Horn of Plenty
Building Buzz: New Clients and New Work
This month, theONswitch helped its clients develop
unique holiday promotions.
Relieve the stress of a family visit the day after your
feast. Visit Oasis Day
Spa on Black Friday
for an amazing discount and special seasonal
treatments/products -- or just lounge on your couch
and shop
online!
Burn off stuffing calories during the week of
December 10-15, when THE GYM of
Armonk offers FREE
membership and a gift with purchase. They will also
be unveiling "The Gingerbread Gym," an incredible ,
edible, and healthier alternative to the calorie-laden
centerpiece (to be auctioned off to benefit The Food
Bank for Westchester.)
When you're holiday shopping, choose gifts that
give back, like this special necklace from
Heart of Gold Girls.
And whatever you're seeking in Westchester, try
looking to Zoomnia.
You'll be grateful for the expertise you'll find there.
We're thankful this month for the great media attention
paid to our clients -- Denise Austin and THE GYM
were in The New York Times,
Oasis
and Eco-Bags were featured on Forbes.com.
And NBC-TV covered the City of Yonkers and the New York
Water Taxi. Many clients enjoyed "ink" in local
press too!
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Memorable Gatherings
Plug into Upcoming Events
Family isn't the only thing converging this
season. Learn how various media are coming
together. BDI's
Convergence 2007 is Monday, December 3.
Register with code SWITCH and you'll get
theONswitch $50 discount.
Resolve to start 2008 with fabulous hair. Get your coif
to
Westchester Magazine's
Hair Affair on January 14,
2008. It's like Fashion Week in Westchester
(well,
sort of).
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Random Sparks
Outlet for Recommendations & Ideas
When a simple thank you just won't do, impress
people with gratitude in Urdu or Maltese -- just two of
the many tongues found here.
Suffering from writer's block? Or just lazy? This software generates pre-fab
thank yous. (As if the recipient won't be able to tell.)
And what Thanksgiving would be complete without the
traditions of parades and football? The Macy's
parade (started in 1926) now has its own website, sharing the secrets of its balloons.
Is nothing sacred?
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Ho, ho, ho...the holidays are upon us. We're not sure
what surprises await in 30-Second Current next
month, but be nice and not naughty until then...

Nancy A. Shenker
theONswitch
phone:
914.773.4225
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