Masthead
Good Tidings or Lump of Coal?
December 2007 Edition
Issue 22
Gift Box

Good tidings, of course! As another year draws to a close, we celebrate all the wonderful moments of 2007. Despite day-to-day aggravations, business challenges, and dark days, we need to continue to look for the rays of light that are always there. (But we know you all love to read about the naughty stuff, so we've thrown some in here too.)

We're reprising our 2006 "let's be nice" offer. For each reader who clicks here to visit theONblog or Hippy to Wiki before January 15, theONswitch will donate $1 toward education, health, and environmental causes.

Have a wonderful holiday season and healthy, happy and electric new year!

Nancy & theONswitch team

Joy to the World
Transformers: Trends & Facts
Donations

According to DoSomething, the celebrities who inspire the most positive action are Oprah Winfrey, Al Gore, Lance Armstrong, Angelina Jolie, Bono, and Brad Pitt.

The largest single donation in U.S. history was $30 billion to the Gates Foundation by Warren Buffett.

Looking for donors for your own non-profit? Check out this searchable donor database.

Naughtiest fundraiser of the year? It has to be this lingerie auction to benefit Clothes Off Our Back.

Ring in the New
More Amps: New Marketing Services
New Year

theONswitch has some exciting things planned for the new year (our 5 year anniversary!), including expanded branding and graphic design capabilities, "buzz marketing" savvy, and new team members. Watch for details in January.

Making Miracles Happen
Building Buzz and Giving Back
Blue and White Heart

Many clients of theONswitch consider philanthropy a year-round priority. For example, ECOBAGS built a close alliance with the Environmental Media Association. MetroPartners (developers of 66main) continually supports educational causes and the Yonkers community. Advanced Dentistry of Westchester and Elite Dental Studios often take time from their practices for programs that support kids and charities around the world. THE GYM is auctioning off a giant gingerbread gym to benefit The Food Bank for Westchester. Oasis Day Spa runs specials to benefit various non-profits. And Everything Summer supports kids' and camping causes.

This year, we helped launch a new necklace with a charity tie-in. And, theONswitch continues to provide marketing services to non-profits like the Pajama Program.

Random Sparks
Ideas & Odds & Ends
Helping Hand


Great tunes can lift holiday spirits in many ways. Bruce Springsteen is just one of the artists featured on
Give Us Your Poor, a collection that contributes to the fight against homelessness. Treat yourself or a loved one to a festive PRODUCT (RED) iPod.
Or, build your vocabulary while helping to end world hunger. Just go to FreeRice.com, just one of the ways the Internet is now being used for fundraising.

Watch your e-mails next week for one last burst of holiday cheer from theONswitch.

In the meantime, wishing you all the joys of the season...

Signature
Nancy A. Shenker
theONswitch
phone: 914.773.4225