Masthead
Keeping Up With the GenNext Joneses The Summer Issue
Issue 18 
in this issue
:: Tips and Trends
:: Co-Existing with GenNexters
:: Plug into Upcoming Events
:: The 5 R's of theONswitch
:: Random Sparks
:: Obscure Fact of the Month
The Filaments 
Recent graduates and summer interns are flooding the job market and theONswitch welcomes them with open arms. With two interns and a new Marketing/PR associate, we enjoyed the spark brought to us by these "digital natives."  Because the theme of this newsletter is "Generation Next,"  I entrusted our newsletter to the capable hands (and imaginations) of theONswitch's "filaments."  Amanda, Casey, Laura, and Alex will enlighten you about how to work with their generation, who they are, and why they are an important part of every workplace. 
 
 - Nancy & theONswitch team
Pictured above (L to R): Amanda Tenedini, Casey Kaufman, and Laura Willig (college intern)  Not pictured:  Alex Rosen (high school intern)
Tips and Trends
Transformers: Trends & Facts
 
clockA 23-year old woman from Singapore set a new world record for fast text messaging typing 26 words in 43.24 seconds (the phrase was a tough one too!)

 

All that text messaging can create quite a dirty phone.   Phones can harbor millions of bacteria and can cause skin infections.

 

When you like a website, you bookmark (or favorite) it but what happens when you use another computer?  Enter Del.ic.ious, the social bookmarking site where you can save your favorite places and check out other great places on the web!

 

Still confused about how to integrate Generation Next employees into your workplace?  You must read this.
 
Co-Existing with GenNexters
Make Their Job (and Yours) Easier
Survive your first job cover 

With the new additions to theONswitch team, and Nancy's recent contributions to the book, "How to Survive Your First Job" , there has been a lot of buzz around the topic of new-comers in the office. College interns and recent grads have a lot to offer, but it can be a challenge to play the role of both business owner and teacher. 

Here are some tips that may help:  

·         Over-communicate:  Ensure that your interns and "entry-levelers" always have the opportunity to ask questions. E-mail them personalized to-do lists and provide feedback.

 

·         Meet face-to-face regularly: Set up weekly, short one-on-one sessions or group meetings to  keep everyone on track.

 

·         Instill a "notebook mentality": Set a precedent that employees should have a notebook on them at all times, allowing newcomers to organize the sometimes overwhelming amount of new information and assignments they are given.

 

·         Offer opportunities for observation: Provide entry-level employees with the chance to sit in on meetings so they can familiarize themselves with appropriate meeting etiquette and client relations.

 

·         Be patient: Stay on top of your business's main agenda, but be supportive of the fact that the work your interns are doing is often completely new to them.

 

·         Inspire excitement: Find creative and spontaneous ways to keep your new workers motivated, such as an off-site team-building meeting or a fun office blog strictly for employee jokes!

Building New Business

Plug into Upcoming Events

 
September 19th
THE GYM & Sage Seasonal Yoga
(for members of the media only)
 
September 25th
New York Enterprise Report 
 
October 10th
Association for Women in Communication Westchester/Fairfield
MATRIX Awards Gala Dinner
Website coming soon!
 
 
The 5 R's of theONswitch 
Building Buzz:
New Clients and New Work

Letter R block

Run to THE GYM! Westchesterites (and others) flocked to THE GYM's Best of Westchester booth on July 18th. The media attends "Deess the Press" in September and "The Trainers at THE GYM" blog is coming soon.

 

Research all of your sports collectible needs on the Authentic Sports Collectibles blog to ensure that you're getting the real deal on all of your favorite teams' memorabilia.

 

Re-assert yourself! We're creating Joel Haber's website to promote his soon-to-be-published book, Bullyproof Your Child for Life.

 

Recycle! ECOBAGS are taking off with "Eco-Cool Lunch Bags", the "I'm Not an Old Bag" campaign, and their co-sponsorship of a theONswitch Eco-Bag for Green Communcations - The Case Studies on July 24th. (It was green, of course!)

 

Re-new your image of Yonkers' schools as we work with Yonkers Partners in Education to promote the organization's mission and accomplishments.

Random Sparks
Outlet for Recommendations and Ideas

bathroom signImagine you're headed to a meeting in foreign territory and you get the urge to use a restroom. Forget using your GPS or searching aimlessly. Text the city and state to MizPee and they will find the closest and give you the distance, address, and even a cleanliness rating!

For your next cinematic experience, don't stop at Blockbuster or a theater if you want to keep up with the GenNext Joneses.  Amazon has hooked-up with Tivo to create Amazon Unbox, where a click of the mouse sends movies and TV episodes, to your home theater. 

When the weekend arrives, GenNexter's are concert connoisseurs.  Looking for a great concert? Your iPod (or your kids') can help.  With iconcertcal, your iPod uses your music choices to locate concerts for you.

Obscure Fact of the Month

ALFMost GenNext employees grew up in the 80's.  Here are the top five things we loved about the 80's:
 
1. We know the full names of the characters on "Saved By the Bell" and can sing the theme song.
 
2.  We remember Alf, Gremlins, Goonies, Rainbow Bright, and Punky Brewster.
 
3.  Exercise meant playing with your Skip-It or Slip 'N Slide.
 
4. We got excited about Oregon Trail day in the computer lab.
 
5. Scrunchies, banana clips, side ponytails, scrunched socks, rolled jeans and high tops were the must-have items.
 
Bonus:  "I know you are but what am I?" put PeeWee Herman on the map.

theONswitch is growing!  As our team flexes to meet the needs of our clients, we are also expanding our office.  

 

We are also adding to our team.  Do you know anyone who would want to contribute to theONswitch energy? Click here for details.

 
Sincerely,
 

Nancy A. Shenker and theONswitch team 
the ONswitch Newsletter