Worried about the recession? Don't call the police...join them! Police and security jobs are among those believed to be "recession-proof." Here are the others.

Above all, keep marketing! (And we're not saying that just because we're in the business, either.) Read on.

And when times get tough, the tough go online! The Internet will enable consumers to find creative ways to save money on necessary purchases. See what Forbes says.

But, if you're simply looking for ways to save a few bucks in your daily life, here are 168 tips. (The one about raising your own chickens is a tad extreme.)

According to industry experts, social media is one of the most cost-effective ways to market -- especially during a recession. See New Clients/New Work for some examples.

We invested in new databases too, so our clients can enjoy access to a wide range of media, stock photography, and celebrity contacts.

The largest recorded rainfall in 24 hours in the U.S. was 43 inches in Alvin, Texas in 1979.

Read the latest theONblog for a perspective on tough times.
Hippy to Wiki deals with how the new definition of relationships seems to be all wet.

Oasis Day Spa is splashing through the puddles! They rolled back their Wednesday prices to 1998 levels as a "recession beater" special and were featured in the New York Times.

Columbia University's expansion plans may be creating a "Biohazard on the Hudson." theONswitch was engaged by West Harlem business owner Nick Sprayregen to raise awareness of his recent lawsuit and concerns about the environment. We built his informational blog and spread the word via viral marketing.

And there is good viral and bad viral. Half of all new HIV infections in the U.S. are among people under age 25, according to this site. We are helping a public health advocate to promote his new brand of condoms, which contain a clever message.

Donate your old smelly sneakers to Nike's "Reuse a Shoe." Simply drop them off at Mrs. Green's Natural Market in Mount Kisco from May 16th to 19th. Your old footwear could wind up as a sports surface anywhere around the world. The program is being sponsored by theONswitch client New York Feet.

And I (Nancy) received two honors this month -- once for my business accomplishments from the Westchester Business Journal and once for my wardrobe.

The coming month is packed full of events hosted by theONswitch clients. Please join us at at least one!
66main, the luxury apartment building on the Yonkers waterfront finally cuts its ribbon on May 5th during Yonkers Business Week. And you can eat, drink, and be merry at our Taste and Tour on May 20th. Contact us for details.
THE GYM of Armonk is hosting a Free Open House Week from May 4th to 10th. And you can play like a kid at the May 17th Backyard Workout class and shop like a bikini model at the "Spectacular Summer Stuff" trunk show on May 28th.
Cici Crib christens its fabulous new store with an "everything tiny" Open House on May 16th at 5:30pm. Tiny tinis and tiny tattoos too!
And whether you love the East Side or the East End, you'll be fashionable at the exclusive May 21st "Go East" grand opening cocktail party for Nancy & Company's new Manhattan store. Contact us for a VIP invitation.

And how would you like to go to an event featuring YOU? It's not too late to nominate your business for The New York Enterprise Report Small Business Awards. Categories include: Human Resources & Leadership, Technology, Marketing & Sales, Green Business and Mergers & Acquisitions. Download the nomination form here!

Purple Rain and Green Parasol
Ever wonder just how many popular songs have the word "rain" in them? Probably not. But just in case, click here.
I never realized I was contributing to nasty landfill waste when I disposed of my old umbrellas. The nice folks at the Brelli booth at Go Green Expo happily sold me an earth-friendly new one. We can be dry, look cool, AND save the planet too.

May merriment is right around the corner. The next issue of 30-Second Current comes out after Memorial Day.