Non-profits employ close to 10% of the workforce in the U.S., according to this study. Charitable giving reached $300 billion in 2007.

The future of many non-profits is uncertain, as donor bases shrink. But social capitalism seems to be on the upswing, and Harvard just launched a program targeted to aging boomers who want to give back.

Social media can grow a business AND further your non-profit's cause. We can use our NEON powers to find donors via Facebook.
We offer social media workshops, packages, and one-on-one "Twitter Tutoring" to help you use the web to find new sources of $$. (Watch our News 12 interview.)

We're filled with holiday glee because our Cornell interns (Laura Willig and Zachary Carroll) will be re- joining us over winter break. Welcome back!

Can't wait until 30-Second Curent to find out what we're up to? Visit us on our new Facebook page or follow us on Twitter.

Do away with annoying slips of paper when you're doing your Secret Santa selections. theONswitch Marketing Associate Sara Wald discovered Elfster this year.

For an easy way busy people can "give back," just click to theONblog or Hippy to Wiki. Every click means $1 to charity.

theONblog is full of 2008 reflections and thank yous and Hippy to Wiki this month deals with "simple toys."

This month, Yonkers Partners in Education donated 9K books to the area's schools through their Yonkers Reads! program. They need 91K more!
For the cost of a cinnamon latte, you can help advance literacy in this community, where 73% of the school kids are at or below poverty level.

Carousel Cakes is rapidly becoming known for their Cause Cakes. Their entire line of cakes that "give back" was featured in The New York Enterprise Report.

The American Camp Association continues to send kids to camp each summer through their S.C.O.P.E. program. Jill Tipograph of Everything Summer donates to that cause, as well as to Project Morry.

Beth & Scott and Friends debuted their "Putting Heart in the Holidays" entertainment program for children in need. Three concerts were underwritten by sponsors.

Oasis Day Spa donated the entire proceeds from a massage event to fund breast cancer research.

Determined to make 2009 a year of giving? Here's a great way to keep track of causes.

Hold the date and open your heart for Westchester Goes Red on February 13, 2009. This terrific luncheon raises awareness and funds for the American Heart Association.

Reduce, re-use, recycle at The Great Green Weekend in the Hamptons. Greener living not only saves the planet, it can save money.

Need last-minute gift ideas? Want to give something meaningful? Enjoy this list!

Start 2009 by reducing your carbon footprint. Here are some simple tips for a low-cost, earth-friendly celebration.

Family, friends, and home top the list of the predictions for most popular 2009 resolutions. Back to basics!

We wish you and your friends and families a wonderful holiday season and a New Year filled with hope, joy, peace, and boundless energy.