How Do You Like Them Green Apples?
Transformers: Trends & Facts
The first quarter is drawing to a close. And Apple just had its best quarter in history,
selling 22 million iPods and 2 million iPhones. We
are all green with envy!
But as some young folks are listening to their apples,
others are growing them. Farming is becoming a hot
profession for more young people, according to this article.
And the organic food business is
enjoying growth of 17-20% a year, but
the "traditional" food sector is only growing at a rate of
2-3% annually.
So, you need to grow? Plant those earbuds in your
head and plant some greens!
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Planting News...the Key to Green
More Amps: New Marketing Services
By creatively combining traditional media and new
media, theONswitch has been delivering web traffic
increases of up to 1000% -- without clients investing
in an expensive SEO strategy. It's all organic.
Want some of that secret (green) hot sauce in your
marketing campaign? Contact
us.
Are you still feeling lost in the brave (and often
reckless) new world of social media? Order the 10Volts Guide to
Social Media for Grown-ups.
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Blog...blog...blog...
If you're going to speak green, know your stuff. See
theONblog for a perspective.
But please don't stop speaking!
Hippy to Wiki deals with "the mime generation."
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Creative Growth
Building Buzz: New Clients/New Work
After months of "tilling the soil," one of our much-
coveted media mentions sprouted in March. The
Yonkers Waterfront (and 66main, our
client's building) were featured in the Sunday New York
Times.
Spring stresses have you pleading, "Gimme a
Break?" Then enter the
Oasis Day Spa video contest. We developed the
creative and are helping to spread the word of calm
and valuable prizes.
The American Camp
Association NY Section engaged theONswitch to
be their "Sherpa" in developing a camp-wide "Climb
Everest!" program. It's a virtual climb for hundreds of
campers and staff. See you at the summit!
First Trade
Show is launching a green division next month,
and hired us to help it "sprout." (Did you
know that, according to the EPA, the trade show
industry is the second biggest commercial waste
producer?) They will be producing ECOBAGS' new
unique display for the Go Green Expo too!
Spring cleaning was the objective of the March
Madness Sale at Nancy & Co.
And we helped them
sell out 30% of their inventory so far by building buzz in
fashion blogs
and The New
York Post.
Green marketing and
how to spend your green on consultants were
two features authored by Nancy A. Shenker in the
March issue of the New York
Enterprise Report.
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Green Letter Days
Plug into Upcoming Events
The moon isn't made of green cheese, but you can
meet the men who walked on it at the NY premier of
"The
Wonder of It All." Then give a much-needed green
donation to support the arts or help
battle hunger. And the NY world of green will
all turn out for Go
Green Expo.
You may have missed the Business Council of
Westchester Mega-Mixer on March 24th, but it's not too
late to take the "How Bright Are
You?" quiz, which debuted at the show. Or,
you can still join us in honoring Sharon Rowe of
ECOBAGS at the Hall of
Fame dinner.
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Random Sparks
And if you are totally obsessed with the color green (or
any other color for that matter), you can order candy in just your favorite hue.
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