Masthead
Commencement Address
May 2008 Edition
Issue 26
Plastics

May is the month when more than 1 million college graduates enter "the real world." (We hired two of them at theONswitch and will also be employing two summer interns.)
This generation is more technically savvy and connected than ever before. However, more than a third of employers polled say this recent crop of grads is lacking in "face-to-face communication skills."
We love technology, but let's make sure eye and voice contact and the good old fashioned firm handshake remain alive and well in business. "Communicate" replaces "plastics" as the graduation advice of 2008.

Nancy & theONswitch team

Diploma-cy
Transformers: Trends & Facts
Graduates

As boomers retire, opportunities for newcomers are on the upswing. Despite the recession, employers are hiring recent grads -- especially in chemical engineering, computer science and marketing.

And although salaries are up slightly this year, wages are actually lower than they were seven years ago, according to this study.

But, no matter what you're paying recent grads, don't expect them to stick around very long. Younger professionals are more likely to simply "walk away" from jobs that aren't satisfying their needs.

Philosophy is increasing in popularity at college campuses. (Perhaps it will help those restless employees analyze their job needs.)

Blog...blog...blog...
Typewriter

This month, theONblog offers screening and interviewing tips (based on trial and error).
And Hippy to Wiki compares graduation and first job rituals and angst of the 1970's to those of today.

Highest Honors
Building Buzz: New Clients/New Work
Climb Everest

Camp season has officially begun -- at least for the media! Summer Trails day camp was featured on ABC- TV news. We launched the American Camp Association - New York Climb Everest! 2008 program in May, with a PR training webinar and a "survival kit" (complete with pedometer and climbing journal) for 40+ participating camps. This unique program encourages kids to get motivated, fit, and in touch with nature.

The first-ever reusable press release (printed on a cloth bag) that we created for Ecobags.com will be featured in Exhibitor magazine.

And Go Green Displays is selling lots of "Pandas" (no, not live ones!) with our marketing help.


Only a few choice apartments remain at 66main in Yonkers. This month, we continued our aggressive online marketing efforts, setting a new record for web traffic -- a whopping 1,200% increase in unique visitors over 90 days. We added in "live" promotion too, with eco-friendly mobile marketing bicycles toruing downtown NYC. They also handed out schedules for the New York Water Taxi service to the Yonkers pier.

Random Sparks
Ideas & Odds & Ends
Periodic Table Socks

Americans will spend $4.4 billion on graduation gifts this year, according to one retail survey. Is there an engineer on your gift list? How about these totally cool socks? (I sure wish I had a pair in high school chem.)

Have a recent college grad sleeping in your house because he can't afford his own place? (Or because you've made his bed his entire life and he knows he has a good deal?) This book helps 20-somethings get their career lives on track. And this guide contains some stories from my own post-college drama.

Say "I do!" June's issue of 30-Second Current deals with relationships -- business and others.

Signature
Nancy A. Shenker
theONswitch
phone: 914.773.4225

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