Remember when the phrase "summer vacation" conjured up images of map-guided road trips, weekend getaways to the shore and family camping trips?
Welcome to the evolution of summer, where GPS is king and cries of "are we there yet?" are drowned out by Dora the Explorer blaring from the minivan's DVD player.
As the group that witnessed first-hand this summer transformation, it was only fitting that our own "new kids on the block," Alexa, Sara, Tara and Zach, theONswitch interns and new hires, penned (or keyboarded) the August Current.
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Summer Flings
Transformers: Trends & Facts
A recent CNN poll says that nearly a third of Americans adjusted their vacation plans this year.
"Staycation" was the buzz word this summer as gas prices soared and business owners put in extra time.
Can "staycation" be good for commerce? Find out here how some businesses cashed in.
Cutthroat competition to get into top colleges and the rising cost of education means that teens spent their free time building their resumes rather than their tans. Whether constructing houses in developing countries or landing an internship, today's teens have redefined summer vacation. Check out DailyCandy's round-up of "voluntourism" trips, for unique opportunities to lend a hand while vacationing.
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Beat the Heat
Revolutionize Your Summer
 Here at theONswitch, like many other businesses, we're experiencing our own summer revolution. Check out Nancy's mention in USA Today for some ways to keep busy throughout the summer. Want some more Labor Day weekend reading? Check out theONblog and Hippy to Wiki.
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All Aboard!
theONswitch New Hires Hop On Deck
Meet - Alexa DiSciullo
 Sixteen year-old Alexa joined the team this summer as a high school intern. She is a rising senior at Byram Hills High School in Armonk, NY.
Meet - Sara Wald
Just out of college, Sara joins us from the University of Maryland where she majored in Journalism. Sara originally hails from Stamford, CT.
Meet - Tara Hamilton
 As a May 2008 graduate of Tulane University in New Orleans, Tara makes her return to the Northeast. She is currently living in Harrison, NY.
Meet - Zach Carroll
 A rising sophomore at Cornell University, Zach is a nineteen year-old college intern. He is originally from Armonk, NY.
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Making Waves
New Clients/New Work
As summer winds down, many people are bracing themselves for the "big chill" of winter energy bills, which are expected to rise 36 percent.
Save energy and dollars by changing your window coverings. Our new client Eclipse, makes energy-saving, noise-reducing, black-out draperies. They can reduce your energy bill by up to $1,000 a year! Makes cents, doesn't it?
 Summer may have changed, but some things always hold true: backyard barbecues, wiffle ball, and apple pie. Hold on to the way summer used to be with pie or another treat from Carousel Cakes. (Speaking of tradition, their recipes have survived for more than 50 years!)
Treat yourself to a luxury "staycation." Oasis Day Spa, the spa that has perfected affordable indulgence is expanding to our own backyard here in Westchester. The new location will open its doors this fall in a brand-new building in Dobbs Ferry with an awesome roof deck.
We hate to rush your summer, but you gotta check out our new favorite duo, Beth and Scott. These arts-in-education specialists are sure to be this year's school bus buzz! |
The Itinerary
Plug into Upcoming Events
The new web-based service TripIt will organize your travel plans. Forward all your flight, hotel, and travel arrangements to a TripIt e-mail account, and out pops one uber-organized itinerary. Don't take our word for it, send these to your TripIt:
August 1-31
Jean Therapy at Nancy & Co. (East Hampton)
Choosing from 2,000 pairs of jeans, in-store jean therapists will prescribe the best pair for your body type. (We're launching a new website for the stores too!)
September 17
6:00-10:00 p.m.
The New York Enterprise Report Small Business Awards is the best for NYC small business networking. (Our client Go Green Displays is a finalist for the Green Business Award!)
October 23
The Food Bank for Westchester will host "An Evening in Good Taste," a benefit featuring samplings from 25 of Westchester's finest chefs, while helping to end hunger.
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News from Nancy
Endless Summer
We may pack away our flip-flops and margarita mix, but fall will sizzle.
Get back to school and work with our September "Class Acts" 30-Second Current. Watch for Fall Harvest and Green Marketing Specials and the launch of theONswitch NEON!
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