Masthead
Tweet...Tweet...Tweet...
April 2009 Edition
Issue 36
Birds Kissing

That tweeting is not just those little birdies flying back from the south...it's the millions of people who have discovered Twitter, Facebook, Ning, LinkedIn, and all other forms of social media.

In fact, if you Google "Twitter," you get more than 300 million hits. And to think that the words "Google" and "Twitter" weren't even part of our vocabulary a mere 15 years ago. It's social media mania!

Does all this geek-speak have you befuddled? It actually DOES have a business purpose! Read on...

Nancy & theONswitch team

P.S. Did you know that Twitter just launched a job search site? Good to know that some tweets really ARE useful!

What's Been Hatched
Transformers: Trends & Facts
Hatching Chick

Facebook reached 200 million users...a mere 90 days after reaching 150 million users. Here's a great visual history of the Facebook community.

Is the old school media term "circulation" dead? A new measure called Twinfluence tracks the reach and speed of social media messaging. So, spreading the news is not just about who you know...it's how many people THEY know!

Close to 40 million online women are involved in blogging, and many view blogs as a primary source of information about products/services.

Are any businesses really using social media to grow! The answer is a resounding "YES!" Read on...

Spring Treats
More Amps: New Marketing Services
Social Media in a Box

Nope...it's not an Easter basket or the hidden matzoh. It's SOCIAL MEDIA IN A BOX! In response to feedback from our clients and prospects that they are totally befuddled and overwhelmed by social media, we now offer an affordable all-in-one solution that can get you fully socialized and generating leads and revenue...faster than a bunny hop. It includes a customized blog and e-newsletter, and proven- effective marketing strategies for Facebook, Twitter, and LinkedIn. Contact us for details.

Don't become the social pariah of social media. Here are some tips for starting lively conversations.

Our "Social Media for Grown-ups" workshop is geared to novices and socializers alike. Interested in bringing it to a conference or community group? Just ask! (We do one-on-one tutoring too!)

Blog...blog...blog...
Typewriter

As marketers and boomers discover social media, bad online manners abound. theONblog covers social media etiquette.
And Hippy to Wiki tackles "Twitterphobics" (Boomers who resist new media.)

Climbing the Social (Media) Ladder
Building Buzz: New Clients/New Work
Treehouse

theONswitch welcomes Destination Science to its client roster this month. We'll be heading to our marketing lab to customize our SOCIAL MEDIA IN A BOX offer for them -- making sure that budding scientists have the right formula for a great summer!

April can be the cruelest month -- filled with SAT score reporting and college admissions. But Inspirica helps parents -- and kids breathe easy during this stressful time, and we're workng with this awesome company to launch their e-newsletter and blog.

Social and business events are going green! Find out how at The Practical Green Event blog, where we're helping Go Green Displays spread green seeds of change.

In the social media world you can make new friends and you can apartment-hunt...but you can't eat and dance! Party like a millionaire at Bollywood on the Hudson at 66main. Jai ho!

The weather is turning warmer and we're all getting social up on the roof...the roof deck of Oasis Day Spa that is. We're celebrating and producing the grand opening on May 7th.

Tag sales are now on lawns and online. Check out Tagsellit's new e-newsletter!

From the Virtual World to the Real World
Plug into Upcoming Events
Bee

Spring brings lots of buzzing...cross-pollinating...and leaving the hive for socializing, learning, and generating new business.

Laura Allen of 15Second Pitch is confirmed for the AWAKEN AWC!!! Open House and Speed Connecting Event on May 19th. Join the Facebook group!

The New York Enterprise Report is hosting its first- ever Westchester event, as part of its e-Tour with Constant Contact. Join us on May 21st at Antonees of White Plains!

theONswitch Lime Green Stamps
On Green Stamps
Earth Day is April 22nd. But April 17th to 19th are special days for the planet and friends of theONswitch too. Join us at Go Green Expo! Enter "theonswitch" as your code when you register, and get a 50% discount! Valid only until April 15th, so act fast!

Have a special offer for upcoming months and want to be featured in theONswitch newsletter? Contact us!

Will you be our friends and fans? Join theONswitch and Nancy A. Shenker on Facebook and Twitter. Or, just pick up the phone and call us (914.773.4225). We still like to talk to people in the real world!

Mayday! Mayday! May Day is coming! Have something you need help with and want us to feature in next month's newsletter. Just ask!

Signature
Nancy A. Shenker
theONswitch
phone: 914.773.4225