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1st and 10
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December 2009 Edition
Issue 43
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Yes. It's true -- the first decade of the New Millennium
is drawing to a close. 1999 seems like ancient
history. The 2000s was a decade full of fearful
nouns -- Y2K, tsunami, 9/11, stalkerazzi, H1N1,
recession, to name just a few. Let's make
2010-2019 the decade of hopeful verbs -- innovating,
growing, improving, prospering, learning,
working. Please read on for some great ideas for
moving your business forward. Check out our newest
10 Volts for a unique new way to get moving
starting NOW!
Warmest holiday regards and wishes for a
prosperous -- and active -- next 10!
Nancy & theONswitch Team
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X Marks the Spot
Transformers: Trends & Facts
Pets, Texas, and affordable alcohol are all
among Entrepreneur's
10-1/2 Trends to Watch. Health and
wellness jobs comprise 8 of the 10 fastest-
growing occupations over the next few years,
according to this
article.
We're moving to cities (at the rate of 3 million
people per week worldwide), mass-mingling and
going eco-easy, according to this
consumer trends report.
Augmented reality? Scarcity of privacy? No,
it's not 1984. It's 2010,
according to
these predictions
of what's next for the web.
Are fried chicken and whoopie pies going to be on
our plates next year? (And what about our
waistlines?) Here are 10 food trends
to watch.
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10 Ways to Build Prospects
More Amps: New Marketing Services
Can you count your new prospects on just two
hands? Then you probably could use our new
social media services. We can advise you on which
social media outlets are right for your business,
integrate them with traditional media, and create and
execute powerful social media marketing campaigns -
- designed to move you from the "tens" to the "tens of
thousands" of high-quality leads and customers.
Contact
us about our wide range of options --
including:
- LinkedIn
- Twitter
- Facebook
- Online video
- SEO (organic and paid)
- e-marketing
- Social media training (group and individual)
- Social media consulting
- Mobile marketing
- Webinars and teleclasses
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Obscure Fact of the Month
...now you don't. Pogs, beanie babies, harem pants, 8-
track tapes. All hot trends that came and went. Do
you remember these fleeting
fashion fads and flops of the past decade?
(Warning...some are better forgotten.)
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Blog...blog...blog...
The Present Participle Place
We have declared 2010 the year of the PRESENT
PARTICIPLE. Please read our latest addition to the
10 Volts series before January 15th and
add your own action verb to our collection via your
choice of social media. We'll make a charitable
donation for every reader who comments.
Both theONblog
and Hippy to
Wiki this month are also dedicated to the concept
of "action." You can read and comment there too!
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Decades of Prosperity
Building Buzz: New Clients/New Work
Throwing your camera, laptop, and other devices
in just any old bag is just so last year! NBC-TV,
syndicated national publications, and
popular blogs are heralding jill-e bags as the travel accessory of the
holiday season!
Speaking of things fashionable for the next
decade, theONswitch is helping Fashion
Camp NYC launch its fabulous fourth season.
Featured on
the runway will be traditional marketing, a cool new
contest, and a wide range of social media. Before the
show begins, get a front row seat on Facebook or
Twitter
, where we're posting the latest fashion tips and
trends.
Prefer model rockets to runway models? Not
a problem. Research, branding, and social media are
just some of the great things that will be coming out of
theONswitch lab as we help Destination
Science with
marketing for its 2010 summer season.
Want to time-travel back to the 1980's and wear
your old jeans? It can be done at Retro Fitness of Yonkers. Their cool
new Retro newsletter is just one of the steps
theONswitch
is taking to ensure their upcoming grand
opening is fit and fabulous.
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Are you At-ten-ding?
Plug into Upcoming Events
The only thing that should be slow next year is
your food. Join the slow food movement and
mosey over to the Mount Kisco Indoor Farmers Market,
on January 9th, where theONswitch client Horman's
Best Pickles will be selling their briney wares.
Can't wait? Nick also ships his pickles nationally.
Zoom from hot peppers to hot new marketing
techniques. Nancy A. Shenker will be leading a
roundtable discussion on integrating social media
into face-to-face marketing at this
upcoming conference on January 13th. Use
code "theONswitch" for a special price of $155.
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Random Sparks
Throughout EVERY decade, there is laughter. Here's a list of the 10 best
comedians of the past 10 years. And here are those that are funniest on
Twitter. And here's Rolling Stone's
list of the best films of the decade, courtesy of Peter
Travers.
Love business books? Here's the list of
the top ones for 2009 from Fast Company.
Disagree with these lists? Now you can create your
own and debate them endlessly on line -- because
social media is one of the great inventions of the last
decade! And here's
what's coming next...
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theONswitch Lime Green Stamps |
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Starting in 2010, 30-Second Current
will feature a new look and each issue will feature
our favorite "action verb" related to the
season and the buzz in the business world.
Contributions are always welcome. Just contact us!

Nancy A. Shenker
theONswitch
phone:
914.969.2900 x100
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