Love (of shampoo and shoes) springs eternal! Personal grooming, casual footwear, and smart phones are three of the ten product categories that do not seem to be suffering during the economic downturn, according to this Forbes report. Shampoo sales were up a whopping 18%! I guess you can get through tough times as long as your hair looks fabulous, your tootsies are comfy, and you can text your BFFs!

If you love your job, then save it! Although no one feels totally safe right now, here are some guidelines that can reduce your risk of getting laid off.

Discounts are great, but show us some love say retail customers in this NRF study. Slashing prices alone will not retain customers. Businesses need a long-term strategy.

One of your best sources of business connections, ideas, and new customers is social media. Think of us as the cupids of the online world. theONswitch social media marketing packages are affordable and proven effective. You'll love us for it! (We also offer one-on-one social media consulting.)

The media was going ga-ga over our social media savvy too this month. Check out our perspectives in the New York Times, the Loop, and The Examiner.

8,000,000 Americans admit to buying themselves Valentines Day gifts, according to this poll. And 6,000,000 break up on the romantic holiday.

theONblog talks about why taking it slow might not be the best strategy in business. And Hippy to Wiki races through the decades, with a self-indulgent autobiography.

Get to the heart of better business results via this brand-new website from One to One Leadership.

Breaking up is hard to do. Even if you truly love your old stuff, our new client Tagsellit will make parting with it much more convenient. Within four days of hiring us, our new client was being interviewed by the Westchester Business Journal and the NY Times. Gotta love that speed!

We adore products that give back! Carousel Cakes Red Velvet "cause cake" was featured in Westchester Magazine this month.

It's a match made in heaven! Your business will love the tax savings and amenities at Kohl Industrial Park. We're using a mix of traditional and new media to fill this fabulous new commercial space.

Everyone digs a great massage and cocktails, as evidenced by the awesome crowd (300+ people) at the Oasis Westchester opening party, Sereni-tea. Gift cards make the perfect Valentines surprise for your sweeheart!

First, battle heart disease at the Go Red for Women luncheon on February 13, featuring a fabulous panel of speakers.

Home is where the heart is...and the great values are! theONswitch BOND invites you to the "Fabulously Frugal" event at 66main on March 4. A chef cook-off, frugal fashionista, and "The Price is Right" competition are just a few red-hot attractions.

We love summer camp! And we especially love the American Camp Association Tri-State Conference in Atlantic City, where Nancy A. Shenker will be speaking about Social Media, PR, Green Business, and Trade Show Marketing.

Care for your planet. The Great Green Weekend is August 14-16 in the Hamptons.

Love learning? Tell us about it! We're looking for sources for an upcoming article in the New York Enterprise Report about how NY-area professionals "stay smart" while running their businesses.

And, when you're done filling your brain with useful information, you can learn some weird facts about Valentines Day, listen to the 3,000+ songs with the word "love" in the title, and learn about the health benefits of hugging.

In March, we're all about the wearing of the green and the greener side of business. It's all sprouting up in next month's 30 Second Current? Can't wait? Friend us on Facebook or follow us on Twitter .