Masthead
Mayday! Sink or Swim?
May 2009 Edition
Issue 37
Sinking Ship

may·day (mâ'dâ') n. An international radiotelephone signal word used by aircraft and ships in distress. [From French (venez) m'aider, (come) help me!]

We could all use a little help these days -- whether it's a financial bail-out, new business ideas, a job, or simply a sympathetic colleague to share our visions and stresses.

Remember, in tough times, we must all cling together to weather the storm. If you simply leap off the boat or flail around in the water, you won't stand a chance. Hope the tips below will help inflate your life jacket!

Nancy & theONswitch team
www.theonswitch.com

Paddling to Shore
Transformers: Trends & Facts
Drowning Woman

Suicide rates are up among men. Do not let recession-induced stress hurt your health or your family's well-being.

Need help finding a job? Parts of Washington State are booming and the new Target store in Alaska may be hiring. This helpful article maps out where the career opportunities are this spring.

2009 college grads need all the help they can get, with hiring down over prior years. Community service organizations and grad schools are benefiting from this trend.

And, if you're fortunate enough to have a job these days, here are some helpful tips for keeping it.

All Aboard!
More Amps: New Marketing Services
Social Media in a Box

theONswitch is looking for a fabulous summer intern. Must be super-bright, highly-motivated, interested in marketing, and willing to volunteer, in exchange for great experience, contacts, and fun! Contact Sara!

Who doesn't need new customers, new leads, and new ideas these days? Social Media in a Box has already generated new business for our clients!

Our "Social Media for Grown-ups" workshop is geared to novices and socializers alike. Interested in bringing it to a conference or community group? Just ask! (We do one-on-one tutoring too!)

Obscure Fact of the Month
True Survivors
Serbian Jail

Feeling glum about your P&L? These real stories (including a grim tale of a Serbian jail) won't change your financial picture, but will make you realize that people often find creative ways to survive.

Blog...blog...blog...
Typewriter

Are you a "schnorrer?" Read theONblog. During these tough financial times, we all are discovering who the "givers" and "takers" are.

And Hippy to Wiki welcomes you to the new definition of neighborhood.

Never Adrift
Building Buzz: New Clients/New Work
BuoyingYourBottomLine

During tough times, outsourcing marketing can be more cost-effective than maintaining in-house staff. Here are just a handful of smart clients who've turned to theONswitch for extra brains and hands...

The City of Yonkers is kicking off its Quadricentennial River Day celebration on June 6th. We're developing the campaign to drive (or, more aptly, float) traffic to the waterfront city throughout 2009. No shipwrecks or mutinies for us!

Not-for-profits are also turning to theONswitch for help. See the Yonkers Partners in Education new fundraising campaign, and stay tuned for updates from the Yonkers Public Library Foundation.

And we're not just all about Yonkers. theONswitch is bi-coastal. We launched Destination Science's newsletter and blog, attracting California and Florida kids to this cool science camp.

Hosting a yard sale was listed as one of the top 25 fast money-makers during a recession. You don't even need a yard. This month's Tagsellit newsletter shows you how to sell stuff -- even in small spaces.

Sync or Swim
Plug into Upcoming Events
Sync or Swim

Don't be adrift and alone during the busy networking season.

Laura Allen of 15Second Pitch is featured at the AWAKEN AWC!!! Open House and Speed Connecting Event on May 19th.

The New York Enterprise Report is hosting its first- ever Westchester event, as part of its e-Tour with Constant Contact. Join us on May 21st at Antonees of White Plains!

And Nancy A. Shenker will be one of the featured speakers at the Green Business Summit at Yonker's Riverfront Library.

theONswitch Lime Green Stamps
On Green Stamps
And, speaking of help, favors, and trades, theONswitch is moving to its new office space this summer. Have products or services that we might need? Let's talk about how we can assist each other!

June is all about wedded bliss. Our next newsletter will deal with partnerships of all kinds!

Signature
Nancy A. Shenker
theONswitch
phone: 914.773.4225

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