Masthead
Who's Your Bogeyman?
October 2009 Edition
Issue 41
Bogeyman

Everyone has a personal version of the bogeyman (or bogeyperson, if you prefer). Fear is a universal emotion and although this month is a time when everyone's skeletons come out of the closet, success in life and business can only be achieved if one faces his or her fears head-on.

Nancy & theONswitch Team

Fear Factors
Transformers: Trends & Facts
Grim Reaper

Yes, economic conditions are even having a "haunting" impact on Halloween, with spending predicted to go down in 2009 about 2%, according to this article. But total U.S. spending is still expected to be $4.7 billion. (That's a whole lotta candy corn!)

You may have a general fear of social media or are terrified that your high school girlfriend will find you on Facebook. But you must admit that this interesting new tool that maps exactly what people are Twittering about at a local level is one of the most eerily brilliant tools to hit the social media world.

We are all scared of the grim reaper. But we seem to be beating him, as these life expectancy trends would indicate. Some significant "killers" declined since 2006 as well.

Simply Spine-Tingling
More Amps: New Marketing Services
Ghostwriting

Does writing or social media give you the heebie- jeebies? theONswitch can provide you with professional e-newsletter and ghostwriting services that will make your customers and prospects shriek with delight. (Our open and click-through rates are among the highest in the industry!)

We name, write, design, and produce e-newsletters in a wide range of sectors (consumer and business), blog, tweet, and build new prospect sources for our clients. We even analyze results so you're never left in the dark.

Join us on November 5th from 12 to 2pm for a free e-marketing workshop and complimentary lunch at the Riverfront Library in Yonkers. RSVP here by November 2nd.

Obscure Fact of the Month
Fear of Carbs?
Scary candy

These candy calorie comparisons will creep you out! Here are the best and worst choices. (Those M&M's will slither up on your hips and butt if you're not careful!)

Blog...blog...blog...
Hauntings
Typewriter

All eyeballs are turned on social media these days. theONblog digs up tips on how to lure the right kinds of ghouls and guys to you.

And Hippy to Wiki talks about the most common types of monsters, ghosts, creepers, and spirits (both good and evil) that we all have in our lives. Please visit the blog and add your personal faves to the list!

Scaring up New Business
Building Buzz: New Clients/New Work
Night of the Living Dead

Working with dynamic new clients always gives us goosebumps (the good kind). theONswitch is thrilled to welcome Retro Fitness of Yonkers to its client roster. What a boo-tiful thing!

Nothing is scarier than rain on the day of an outdoor event! Despite frightfully dreadful weather, theONswitch delivered throngs of new riders to the NY Water Taxi's Hudson Line for Free River Commuter Day. Free weeks are still available until October 31st. Just click here!

Think pizza pie instead of pumpkin pie this holiday season! Hitting Yonkers pizza restaurants this weekend are special boxes to celebrate the Quadricentennial. The boxes feature historical facts about Yonkers. You might even win a cruise for two!

No tricks and all treats for theONswitch client Abrahamsen Financial Group, who won the NY Enterprise Report Small Business Award for Customer Service. His 100% client retention (during the scariest year ever for financial advisors) is clear proof of his focus on client care.

Spirited Gatherings
Plug into Upcoming Events
Jack O' Lantern

Don't be left sitting on the porch in the dark this Halloween season. The lights are shining brightly at theONswitch as we hold our first "business social," Cookies and Commerce on Monday, October 26th. Hattie Parker will be on hand to read auras. Check out the invitation here.

We have no fear of public speaking! Nancy A. Shenker will be talking about Social Media on a panel at the NY Xpo for Business on Wednesday, October 21st.

We hope there's a full moon -- to go along with the 25,000 stars at Yonkers Partners in Education gala. Show your spirit by joining us on October 28th. We'll be debuting a new fundraising technology and a new dessert by Peter Kelly of X20 (chocolate, of course).

Don't let your database gather cobwebs. Join us at the e-marketing workshop on November 5th. (See "Simply Spine-Tingling" for details)

Are you a green executive? (No, we don't mean a goblin CEO.) If you are a senior business professional interested in sustainability issues, apply to attend the Eco-Forum on November 8th at Rouge Tomate in New York.

Random Sparks
Ideas & Odds & Ends
Monsters

Bela Lugosi would be thrilled. The vampire is back in vogue in a big way, according to this predictor of Halloween fashion trends.

And speaking of blood-sucking, more than 15K Bernie Madoff masks have been sold already this year, according to this article.

What do viewers think is the scariest film of all time? No, not Wall Street! The most frightening flicks, according to consumers are Silence of the Lambs, Psycho and The Exorcist.

theONswitch Lime Green Stamps
We are offering one complimentary admission to the Business Development Institutes's "The Social Consumer" conference on November 12th. First to respond will get the pass! Click here NOW! (Our readers move rapidly.)

If you don't win the freebie, do not scream or moan. You can still get a discount on admission. Just use code ONSWITCH at check-out, for a special $155 rate.

Reap what you sow. November is our harvest season edition of 30-Second Current.

Signature
Nancy A. Shenker
theONswitch
phone: 914.969.2900 x100