Fear Factors
Transformers: Trends & Facts
Yes, economic conditions are even having
a "haunting" impact on Halloween, with spending
predicted to go down in 2009 about 2%, according to
this article. But total U.S. spending is still
expected to be $4.7 billion. (That's a whole lotta candy
corn!)
You may have a general fear of social media
or are terrified that your high school girlfriend will find
you on Facebook. But you must admit that this interesting new tool that
maps exactly what people are Twittering about at a
local level is one of the most eerily brilliant tools
to hit the social media world.
We are all scared of the grim reaper. But we
seem to be beating him, as these life expectancy trends
would indicate. Some significant "killers"
declined since 2006 as well.
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Simply Spine-Tingling
More Amps: New Marketing Services
Does writing or social media give you the heebie-
jeebies? theONswitch
can provide you with professional e-newsletter and
ghostwriting services that will make your customers
and prospects shriek with delight. (Our open and
click-through rates are among the highest in the
industry!)
We name, write, design, and produce e-newsletters in
a wide range of sectors (consumer and business),
blog, tweet, and build new prospect sources for our
clients. We even analyze results so you're never left in
the dark.
Join us on November 5th from 12 to 2pm for a free
e-marketing workshop and complimentary lunch at
the Riverfront Library in Yonkers. RSVP here
by November 2nd.
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Obscure Fact of the Month
These candy calorie comparisons will creep you
out! Here
are the best and worst choices. (Those M&M's
will slither up on your hips and butt if you're not
careful!)
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Blog...blog...blog...
All eyeballs are turned on social media these days.
theONblog digs up tips on how to lure the right
kinds of ghouls and guys to you.
And
Hippy to Wiki talks about the most common types
of monsters, ghosts, creepers, and spirits (both good
and evil) that we all have in our lives. Please visit the
blog and add your personal faves to the list!
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Scaring up New Business
Building Buzz: New Clients/New Work
Working with dynamic new clients always gives us
goosebumps (the good kind). theONswitch is
thrilled to welcome Retro Fitness of Yonkers to its client
roster. What a boo-tiful thing!
Nothing is scarier than rain on the day of an
outdoor event! Despite frightfully dreadful
weather, theONswitch delivered throngs of new
riders to the NY Water Taxi's Hudson Line for Free
River Commuter Day. Free weeks are still available
until October 31st. Just click
here!
Think pizza pie instead of pumpkin pie
this holiday season! Hitting Yonkers pizza
restaurants this weekend are special boxes to
celebrate the
Quadricentennial. The boxes feature historical facts
about Yonkers. You might
even win a cruise for two!
No tricks and all treats for theONswitch client
Abrahamsen Financial Group, who won the
NY Enterprise Report Small Business Award for
Customer Service. His 100% client retention (during
the scariest year ever for financial advisors) is clear
proof of his focus on client care.
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Spirited Gatherings
Plug into Upcoming Events
Don't be left sitting on the porch in the dark
this Halloween season. The lights are shining
brightly at theONswitch as we hold our first "business
social," Cookies and Commerce on Monday, October
26th.
Hattie Parker will be on hand to read auras.
Check out
the invitation here.
We have no fear of public speaking! Nancy A.
Shenker will be talking about Social Media on a panel at the NY Xpo
for Business on Wednesday, October 21st.
We hope there's a full moon -- to go along
with the
25,000 stars at Yonkers Partners in Education gala.
Show your spirit by joining us on October 28th. We'll
be debuting a new fundraising technology and a new
dessert by Peter Kelly of X20 (chocolate, of course).
Don't let your database gather cobwebs. Join
us at the e-marketing workshop on November 5th.
(See "Simply Spine-Tingling" for details)
Are you a green executive? (No, we don't
mean a goblin CEO.) If you are a senior business
professional interested in sustainability issues, apply
to attend the Eco-Forum on November 8th at
Rouge Tomate in New York.
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