Taking your life in new directions with a career change? You don't need to crack open your piggy bank. Here are some FREE ways to get job training.

Class project? User-generated content (blogs, wikis, videos, etc.) have been common for a while now. The concept has also been extended to book publishing, and readers can add their own comments, philosophies, and footnotes to a book on parenting.

The graduating class of 2013 should probably start thinking now about majors and job possibilities, according to this career expert. The teenage unemployment rate is currently at a whopping 25%.

Social media in a box continues to make bells ring for businesses who want a spectacular e- newsletter, Twitter-power, a blog, SEO, SEM, and other proven-successful techniques for building profits.

Ask about our Fall Makeover package -- specifically for small businesses. Start 2010 as the most "popular kid in the class."

theONswitch settled into its new "campus" in Yonkers with a ribbon-cutting. It was featured on News-12 Westchester and in Yonkers Rising.
Our new location has brought us good fortune, including a mention on the INC. 500 website.

Read theONswitch tips on the perfect press release here.

The oldest student in the world (he was 86 in third grade) passed away this year. Thinking of returning to school for a new career? Here are the best bets for areas of study to ensure employment.

Running low on your allowance? Read about the right (and wrong) ways to ask for money in "Gimme a Quarter!" at theONblog.

"Hitting the books" is a great way to get out of a funk. Find out why at Hippy to Wiki this month.

Everyone needs a cool bag for his notebook (the laptop kind), digital camera, power cords, chargers, and other electronic stuff. Our new client, jill-e designs has great ways to keep your digital life in order...no trips to the "lost and found" this semester! (We got the jill-e founders a NY Times interview the first week of our assignment!)
The pink croc (pictured above) is a personal fave of theONswitch team, although more conservative options abound.

theONswitch has great e-penmanship! We're schooling Bertram Educational Consultants in how to craft an A-level e-newsletter. Watch for the first edition.
We just produced the second e-newsletter for Inspirica, the premier tutoring and test- preparation company.

Don't be tardy...or hungry for knowledge! The New York Water Taxi, with a 99%+ on-time record is much more comfortable than the yellow bus (or the commuter railroad). Ride free for a week! We're handling the entire marketing campaign -- including radio, guerilla marketing, and events.
Get smarter with "A Slice of Yonkers History," a delicious way to devour fun facts.
The City of Yonkers is our client on both projects.

Hang out with the cool kids at the New York Enterprise Report Small Business Awards dinner on September 30th. Two clients are finalists.

The students of Yonkers (73% of whom live at or below the poverty level) will be the stars of the October 28th fundraising gala at the Empire Raceway. Food will be by Peter Kelly of X20. (And we will be premiering the coolest new fundraising technology in the County.)

Our agendas are packed with other exciting events throughout October. Join us at:

You shouldn't interrupt in class or text while driving. But now you CAN talk to your Blackberry or iPhone. Vlingo is a super- cool voice recognition application. And it won't sass you back!

Halloween is, by far, our favorite holiday. Watch our October edition for mostly treats...but perhaps a few tricks too!