Smörgåsbord
Transformers: Trends & Facts
We want to pig out...consciously. Not only do we want healthy picnic fare, but according to this New York Magazine article environmentally conscious food is what it's all about these days.
We're all on Facebook, all the time...What are we doing with all our free time? A new study says people spend the most time on Facebook over any other website.
Politicians use picnics for peace-making. See how Obama did it. |
Beat the Heat
More Amps: New Marketing Services
Need more free time and increased cash flow this summer? Newsletters combined with a "social media makeover" can help free up business owners and are affordable alternatives for companies who cannot afford full-blown marketing/PR. Contact us for more information.
Bad review or remark when you Google your company name? Don't let it be the rain on your picnic! We have the secret "Google juice" to hide them. Contact us for details.
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Our "Marching Ants"
Meet theONswitch Interns and Post-Grads (This Month's Guest Editors)
Meet: Sara Wald
Just named Marketing Director, Sara has been with theONswitch for the past year, delighting clients and helping to grow their businesses. Sara is originally from Stamford, Connecticut and graduated from the Philip Merrill College of Journalism at the University of Maryland.
Meet: Talia Rossman
A rising sophomore at Syracuse University, Talia has just been accepted into the S.I. Newhouse School of Communications where she plans on majoring in Public Relations.
Meet: Yeilani Figueroa 
A recent graduate of Brown University, Yeilani joins us as a intern. While at Brown, Yeilani played on the Women's Soccer team. She is originally from Mount Vernon, NY. |
Blog...Blog...Blog...
Random meetings can be the most lucrative. Find out why in this month's HippytoWiki about Karma.
And now that you've read the interns' perspective on business, read the "adult perspective" in theONblog |
Obscure Fact of the Month
World's Largest Picnic... That's a lot of PB&Js!
 The world's largest picnic according to the Guinness Book of World Records was set by 8,000 people in conjunction with the Santa Cruz town council who sat down to eat prepared meals brought from home at the Plaza de Espana, Santa Cruz, Tenerife, Spain on May 2, 1999.
Who knew picnics could be so controversial? A group in NYC also claimed to have broken the record. Watch the video here.
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New Kids on the Bench
New Clients/New Work
Picnic-basket envy? Swap snacks with your blanket buddy! For more sophisticated bartering, check out our new client, the Hudson Barter Exchange.
There's no such thing as a free lunch these days, so shrewd financial planning is a must. Here's a guy who can help, our new client Harry J. Abrahamsen the leading financial strategist at the Abrahamsen Financial Group.
We helped "blanket" the media with mentions of the 7th Annual iStar Charity event, more than 9MM impressions... Check out this event recap from the New York Post.
What's better than a picnic? A picnic on a boat! The New York Water Taxi has launched a new stop for commuters from Yonkers to Midtown. Check it out and BYOBOB (Bring Your Own Breakfast on Board!) We created the marketing plan and new ad campaign for the boat.
Not a juice box, not a Thermos...a think tank! This past month, Nancy A. Shenker facilitated one that discussed the future of the trade show. A dozen prominent event executives gathered in Chicago to envision the "Trade Show of 2020." Read more here.
Sip...Eat...Tweet. That was the theme of theONswitch's Twitter workshop at Pour. Want to bring us to your "nest" (restaurant, bar, business group, company or association) for Social Media training? Just ask!
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Picnic Planner
Plug into Upcoming Events
September 16
10 a.m.
The City of Yonkers and the BID will be welcoming us to Yonkers with an official Ribbon Cutting. Each month, we will also be holding intimate "Cookies and Commerce" business socials. Contact us if you want to be added to our list.
September 30
6:00-10:00 p.m.
The New York Enterprise Report Small Business Awards is the best event for NYC small business connections. (Our client Go Green Displays is a finalist for the Green Business Award! and the Abrahamsen Financial Group (see above) is up for a Customer Service Award!)
October (date TBD)
YPIE Fundraiser
We are "betting" that Yonkers Partners in Education's second annual gala at Yonkers Raceway is sure to be the most-talked-about fundraiser of the season (we even hear that Peter Kelly of X20 is catering!).
YPIE is also raffling a luxury suite at Yankee Stadium for Monday, September 7th (Labor Day). Drawing will be held Thursday August 20, 2009 at Zuppa Restaurant in Yonkers. Interested? Call 914-377-4882 or email KCrotty@YPIE.org |
Random Sparks
Ideas & Odds and Ends
Where should you picnic this summer? And what should you pack? The answers are here.
Ants are a picnic-goers biggest foe. But are these creepy-crawlers more rational than humans? A new study says so.
20-somethings are taking the cake. Read about the 27-year old wunderkind "hijacking" Twitter with LOLquiz, a site where you can find out "What is the Theme Song of Your Life?" or "Which Celebrity Would Marry You" and broadcast it via Twitter.
In one episode of AMC's Mad Men the Draper fa mily has a picnic then leaves all their trash behind! That would never happen in this eco-era! While you await the new season, Mad Men yourself! We did! Check out Marijane, our P.R. director as a Mad Man-era exec! (left)
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