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| we are all farmers (sort of) | September/October 2010 Edition
Issue 47 | |
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Dear friend/follower/colleague/random social media or real life connection:
 My autumn weekends have been spent, in part, at farmers' markets and fall festivals. Although I do not own a tractor or hoe, the life of a business owner is not unlike that of a farmer. We plant, we till and fertilize, we grow, we harvest, we go to market, and (in a good season) we prosper. But, sometimes we have bad soil. Or, our horse kicks us. Whether your business is peas, pumpkins, products or professional services, you'll find something fresh and bountiful in this season's issue.
Wishing you abundance this fall,
Nancy A. Shenker & theONswitch team
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seeds of change
transformers: trends & facts
How can a small business make its garden grow? Here is advice from Forbes on the best sources of business financing. Which large companies were able to flourish through the recession?  Learn some of their "land-tending" secrets here. How do you tell if you're growing too fast? These are some signs.
Speaking of REAL farming...the number of farmers' markets has tripled since the 1990s, but this boom has a dark side too. Find out why here. Some trends in the farm-to-table world include grass-fed beef and home butchering!  (No thanks...I don't want a live cow in my kitchen, no matter how healthy she is!) |
 blog...blog...blog...
theONblog reveals why a pickle festival is the best place to build teamwork.
And hippytowiki explores the timeless trends in "straight-off-the-farm" fashion.
It's a twister, Aunty Em! This business blog for The New York Enterprise Report will help you survive a business tornado.
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causes & effects
because giving is good
 Nancy A. Shenker was just selected as a mentor to a Yonkers high school student as part of Her Honor, a non-profit that matches young women with professionals.
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grow 'em bigger!
more amps: new marketing services
 Let theONswitch help you reap what you sow. We are offering 2011 full-year marketing planning services. Be sure to plant the right seeds of success!
And we can help you dig for new business with our e-marketing and social media services. From design to writing to tracking, we can do it all! (We just received our professional e-marketing certification and have some of the best results around.)
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We've graduated from the one-room school house! We delighted our educational clients with a wide range of services. Check out the e-newsletters we produced for Inspirica and Bertram Educational Consultants. And we completed a strategic marketing consulting engagement for the Madeira School in Virginia.
How are we gonna keep 'em down on the farm after they've seen a boost? Our two summer camp clients, Fashion Camp NYC and Destination Science are so happy with the results we delivered that they've engaged us for 2011 marketing. Maybe it's time to put old school consulting and problem-solving out to pasture. Check out The 10 Day Solution, a new and faster way to improve your business performance...for good. (We produced the website.)
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hoedowns abound!
plug into upcoming events
When the rooster crows, join us for the Key4Women breakfast this Wednesday, September 29. Cindy Solomon is a terrific speaker and Key Bank is making $5 billion available for women-owned businesses!
Trade your farmhand for a backhand. Join us on November 9th at the 40th Anniversary Open House for Yonkers Tennis Center -- greater and greener than ever.
Raise the roof (not the barn, but the roof of the Cross County Shopping Center!) at the Gala for Yonkers Partners in Education on November 4th.
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random sparks
obscure and silly things
Mind your peas and carrots!
 Despite evidence linking fruit and vegetable consumption to better health, more than half of Americans (even those with easy access to fresh produce) are not consuming the recommended daily amount. No dessert for you! |
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Social-izing: Cool New Social Media Juice
 We will be conducting a series of hands-on social media workshops in October -- LinkedIn, Facebook, and Cool New Tools.
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Coming next issue: 'Tis the Season
Meanwhile, keep in touch and watch for the pre-holiday edition of
"Finger in the Socket!"
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Please take a break from playing Farmville this season and remember to order your copy of 
And while young minds are growing, so is the collection of original pickle recipes. Check out 
And, to get your energy level up, watch this great rendition of Hoedown by 
