love (and change) are in the air	January/February 2010 Edition Issue 44

Dear loyal reader:

Yes, it's a new year (and a new decade). Change is inevitable. 30 Second Current took a much-needed respite in January and now sports a new look, new content, but the same pragmatic and irreverent attitude toward business and life. We'll be publishing only six times a year now, but in-between, you'll get our new quick-read e-publication, Finger in Socket. Everyone needs a jolt every now and then, right?

The power of relationships and community is more important than ever before, and in the spirit of the season, this issue is one big love fest -- so after you've finished reading, hug your customers and the other folks who helped you get through tough times. Need inspiration? Watch this video!

Warmly,

Nancy A. Shenker & theONswitch team

eye contact redux?

transformers: trends & facts
PluggedIn

Although we seem to love our devices, and the iPad launch was big news, let's not forget that real people live out there.

Adults currently spend 8% of their week online, according to this article. Facebook now has 350 million active users. And more than 50,000 registered applications now exist for Twitter. Some predict that Foursquare will be the next Twitter. (It's like human GPS.)

Speaking of place in the real world, attendance at concerts is down, but farmers markets are sprouting up nationwide, as are BarCamp events and Tweet-ups. Hope still exists for "live gatherings."

we love talent...and results!

more amps: new marketing services

Welcome to Christian Burns and Marcelle Elfar, the newest additions to theONswitch. We have also added a fantastic creative director, high-power PR whiz and event planner to our virtual team. Contact us to learn more!

Social Media in a Box is more popular (and healthier) than chocolates in a box this February. Our integrated social media offering has produced web traffic lifts of up to 60%!

blog...blog...blog

theONblog this month is dedicated to learning to let go of things you love that just aren't working anymore. And hippytowiki covers "sharing the mic" as the key to a healthy relationship.

New to the blogosphere is a weekly business blog for The New York Enterprise Report, dealing with marketing innovation.

causes & effects

because giving is good

Find a little love in your heart this month and choose from among these charities to aid the people of Haiti. Online giving surged this year.

for the love of business

new clients & new work

Destination Science is enamored with its new 2010 ad campaign. Click here to preview. We also completed extensive online research, to shape 2010 camp features and programs.

We adore fashion and we adore bags. So, what could be better than launching the "Lug Your Stuff" contest for Fashion Camp NYC? We are also managing their social media marketing.

Speaking of bags, buy a red or pink jill-e bag for your beloved, get a 14% discount, and help Go Red for Women. The bags were also featured by some top gadget bloggers this month, due to our PR effort.

theONswitch loves B-to-B marketing (and food-related businesses too)! This month, theONswitch embraced two new clients -- JDL Technologies and Klick Kitchen.

Even if you hate to exercise, you'll fall head over heels for the cool red equipment at Retro Fitness (which opened this month). And the score is love-love (in a good way) for Yonkers Tennis Center's latest newsletter!

date nights and days

plug into upcoming events

Join us at a table for 2 (or more like 2,000) at the International Restaurant and Foodservice Show of New York from February 28th through March 2.

Passionate about social media and e-marketing (or just about summer camp or about Atlantic City?) Nancy A. Shenker is leading two sessions at the American Camp Associaton Tri-State Conference on March 16th and 17th.

Check our site for other speaking gigs.

And be sure to register for BDI's Social Reputation Management Conference on March 24th. Ask theONswitch about special discounts and limited free passes.

random sparks

obscure and silly things

Not feeling the love this season? Here's a directory of "done me wrong" songs.

If the way to your girl's heart is through her USB port, this may be the perfect Valentine's Day gift!

Social-izing: Keep in Touch

Psst...did you know that Google indexes blogs? So, if you write a blog (and contribute to other bloggers' content) you can be easier to find online.

We have lots of these secrets locked up in our social media diary...so call or e-mail us if you want us to whisper more sweet business-building tips in your ear!

Coming next issue: spring cleaning!
Meanwhile, keep in touch!