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| lazy, hazy, and mostly crazy... | June 2010 Edition
Issue 46 | |
Dear friend/follower/colleague/random social media or real life connection:
 "Summer time, and the living is easy." Yeah, right! That lovely lyric was written in 1935, and the world has gotten so much more complex and rushed since then. But let's all try to slow down our digital clocks for a little while, enjoy the warming rays of the season, and reflect on the sunny side of life. To get in the mood, you can sing along with mellow Ella (or visit www.hippytowiki.com for more sounds of summers past).
Warmly,
Nancy A. Shenker & theONswitch team |
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solar (and human) eclipse
transformers: trends & facts
 What is the blinding glare of technology and 24/7 device connection doing to our relationships and concentration? It may be simultaneously transforming and frying our brains. Read on. You might choose to replace some of the 12 hours of media we consume each day with an old-fashioned cook-out and a glass of frosty lemonade.
And those people who choose to "chill" this summer will be spending more and staying away longer, according to this survey.
"But who cares about YOUR summer vacation? What about MINE?" say many Gen-Xers. This new study indicates that college students today are 40% less empathetic than those of 30 years ago.
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 not just a summer fling
more amps: new marketing services
theONswitch can help ensure that your brand remains in the light of the sun (and Google) well into autumn and winter. Our affordable new instant PR and SEO package gives you an immediate sun shower of online credibility. Contact us!
When you reflect on "what I did this summer," wouldn't you like to add "I became a talk show rock star or diva (or just a good ol' subject matter expert)? theONswitch was just quoted in Aol Small Business on that very topic. |
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blog...blog...blog
theONblog offers tips on summer-izing your business.
And hippytowiki waxes nostalgic on summer the way it used to be for us Boomers.
What do a summer cruise to Alaska and marketing innovation have in common? Find out in our latest business blog for The New York Enterprise Report. |
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causes & effects
 School's out for summer. But the kids of Yonkers need your generosity year-round. Here are their stories! Even a small donation can make a big difference in a young person's life. |
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You've filled your picnic basket with chips and cold beer. But don't for get the pickle! We launched the New York Deli Pickle brand this month. Come sample at North Shore Farms Customer Appreciation Day on July 11th. Or crunch Horman's Best, the company's farmers' market brand, straight from the barrel when you're out in the Hamptons (or at other Long Island and Manhattan markets).
 This summer, sit by the pool or by the air conditioner and learn from the pros of the retail fashion industry, as we launch Virtual Fashion Camp NYC for teens, tweens, and virtually anyone who loves the industry.
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hot fun (and insights) in the summer time
plug into upcoming events
You can be a VIP at one of the summer's hottest events -- The Best of Westchester. We have one FREE VIP pass available. Just e-mail us with BOW in the subject line and tell us why you think you are the best in your category.
Enjoy cool sea breezes and cocktails and warm leads at the Business Council of Westchester Cruise N' Schmooze July 27th.
 What's better than a drive-in movie in the summer? Hold the evening of 7/28 for a fabulous night of entertainment from Sobel Media. Contact us and we'll alert you when details become available. |
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random sparks
obscure and silly things
Use solar power to charge your cell phone. This is just one of 40 hot (and practical) summer gadgets.
 Want to un-plug and rock-out instead? Woodstock may be a distant memory, but Wikipedia features this list of upcoming music festivals. Or, check out Woodstock.com for news, concert photos, a music community, and more. |
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 Social-izing: Cool New Social Media Juice
Saving up for a great summer excursion? Check out Groupon. Engage your friends and qualify for hot discounts.
And, we've been saving time this summer by using Nutshell Mail -- a user-friendly digest of all our social media activity, freeing hours for friends in the REAL world! |
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Coming next issue: Fall-ing Into Place
Meanwhile, keep in touch and watch for the summer edition of
"Finger in the Socket!"
(and the launch of nunu media)
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