|
|
| spring cleaning: death to dust bunnies | April 2010 Edition
Issue 45 | |
Dear loyal reader:
 Did you know that dust bunnies are harmful to electronics? And, similarly, all of the crap that you allow to accumulate in your head, office, and relationships can be harmful to your business and life. So, take advantage of spring cleaning season and Earth Month and reduce, re-use and recycle all that "stuff" that's choking you up this spring.
Warmly,
Nancy A. Shenker & theONswitch team |
|
taking inventory
transformers: trends & facts According to this great Communispace & Ogilvy study called "Eyes Wide Open, Wallets Half Shut," Americans are  "looking for lost spontaneity." Check out all of the post-recession consumer trends and insights here.
|
|
cleanse your brand image!
more amps: new marketing services
 Is your website, social media image, or e-newsletter as squeaky-clean as it could be? When you Google yourself, do you find a hot mess? Get a gratis 30-minute evaluation and makeover plan. We are also now offering "do-it-yourself" training and help desk social media services for individuals and businesses. Contact us for details.
|
|
blog...blog...blog
theONblog this month deals with de-toxifying your office and your life.
And hippytowiki covers "trash talk."
You can also follow the weekly business blog for The New York Enterprise Report. It's offering 10 Tips on "How to Grow a Bigger Brain." (It's like having extra closet space in your head.) |
|
causes & effects
What do you do with old office equipment? Here are some great helpful ways to dispose of the clutter.
 And The Huffington Post offers clever ways to recycle everything -- from bras to office paper to cell phones. (Yes, you read it right...bras.) |
|
From beauty to boxes to brine...theONswitch is sweeping great ideas and new revenue sources into clients' businesses this spring. Fashion Camp NYC debuted its new live video chat series, FashiONLINE this month. More than 100 teens/tweens registered to hear Teen Vogue executive Eleanor Banco give tips on fashion careers and trends (like floral Doc  Martens). Our client's web traffic is up more than 400% over last year, due to our social media and traditional marketing efforts.
Gentle Giant Moving Company engaged theONswitch to handle their Westchester marketing.  Noah, the Westchester manager, makes jewelry and runs ultra-marathons. The company also handles green moves and storage. What a neat group of movers!
 Don't get fresh with theONswitch -- except when it comes to food! New York Deli Pickle is launching in June and we're handling their entire marketing and sales support program, including Long Island and Hamptons green carpet events. And be sure to fill your pantry with Horman's Best, the company's farmers market brand. |
|
random sparks
obscure and silly things
And if sustainable cleaning (rather than scrubbing the bowl with a little wooden boy) is more your style, here are some green cleaning tips. |
|
|
Social-izing: Keep in Touch
 Where EXACTLY are you now? Location-based services (like FourSquare) are creeping into the social media world and your mobile devices. Whether you're eating, shopping, drinking, tweeting, or just hanging out, your every move may be tracked. A bit creepy, but great news for marketers! It's the ultimate way to geo-target!
Is your head getting cluttered with all this rapidly-changing stuff? e-mail us and we'll help you separate junk from business-building techniques. |
|
Coming next issue: Hot Stuff for Summer
Meanwhile, keep in touch and watch for
"Finger in the Socket" in May!
|
|
|
|
|
We'll be dusting the floor for new ideas at 
Whistle while you work! Treat yourself to a 
