|
|
| i am not a rock star, guru, or futurist | Winter Edition
Issue 48 | |
|
Dear friend/follower/colleague/random social media or real life connection:
Our world seems to be filled with self-proclaimed gurus. I'm just a simple girl from Queens who grew up to be a marketer and author. I turn 55 this year, and have learned a lot about business and life (especially over the past two recessionary years and throughout the social media boom).
 Although I'm hardly a futurist, I predict 2011 will be a year of simplicity and integration -- when business people finally figure out that basic things (some of which go back many decades) can lead to prosperity and innovation and customer satisfaction. Technology and whiz-bang devices will become enablers and connectors, rather than the center of our universe. This year's newsletters will be dedicated to reflecting on the old and the new...and the "timeless truths" that ultimately make a difference. Enjoy the walk down memory lane and the leap into the next 55!
Nancy A. Shenker & theONswitch team |
|
poorer? dumber? fatter? sadder?
transformers: trends & facts
The recession years have
fundamentally changed the profile of the American population.  For example, daily consumer spending has dropped by almost $30 in just two years. See more (in pictures) here.
We'll all be eating pie in 2011, according to this food trend report. How could we possibly be sad if we're eating pie? |
|
blog...blog...blog...
 Find out what to do with a spiral notebook, a composter, and a nice pair of chopsticks in theONblog. Then, put down those chopsticks and read this month's hippytowiki blog -- about how eating habits are changing. |
|
causes & effects
because giving is good
 The Flood sisters used Craigslist to find a kidney for their dying father. And an incredible foundation was also brought to life. It's a great example of how the Internet can be used for amazing purposes!
|
|
NEW you... talent... rules
more amps: new marketing services
theONswitch introduced its "10 Steps to Branding" workshop this month, with a webinar for 800 professionals worldwide. Want to bring it to your group or organization? Contact us!
We are thrilled to welcome two bright and talented women to our roster of creative freelancers. Lindsay and Sarah both get our "like" thumbs up when it comes to social media and copy that rocks. And you can find the  not-so-good women in this latest volume in the Bad Girl Good Business series from nunu media. Order yours today and please remember to behave! |
|
As 2011 begins, we focus on our favorite client categories like kids, camp, education, food, health and wellness, retail, fashion, sustainable living, shelter, and "experiences."
Speaking of fashionable things, Hair Flairs just hired theONswitch to build more buzz after the company's debut on Oprah.  True beauty involves staying healthy. Tread-X is the ultimate treat from top to toe. We launched their campaign, just in time for 2011 resolutions! We may still have snow by our office, but the sun is shining on theONswitch, as we embark on targeted marketing for Geoscape Solar. No matter what's on your roof, all your furniture will be safe and secure if you have Gentle Giant handle it. We embark on our second year of leading their marketing in Westchester. |
 expand your circleplug into upcoming events
|
random sparks
obscure and silly things
Call me! Text me! "Mobile" is the hot word for 2011. The first mobile phone cost almost $4,000. You can see it here. |
|
|
|
Social-izing: What's New? Branches and Nutshells 
Check out Branch Out. It's like LinkedIn with a little more personality.
And how could we possibly handle all our social media activity without the neat and tidy features of Nutshell Mail? |
|
Meanwhile, keep in touch and watch for the February edition of
"Finger in the Socket!"
|
|
|
|
|
We'll be devouring new insights about the food industry at the 
